Tuesday, July 15, 2008

Green Options: Ecopreneurist Disgusted By Trash, Ecopreneur Takes Action

As part of Eco-Libris' ongoing content partnership with Green Options Media, we feature a post that was originally published by MC Milker on July 10 on Ecopreneuirst. Today's post is about two of my favorite green issues: green business and reusable bags.

Reusable bag entrepreneur Andy Keller has a lot to say about being well, an entrepreneur. Andy was a software guy back in 2005 when he happen to visit a landfill during a home improvement project and was shocked to discover just how many plastic bags were swirling in the wind…

…on fences, on trash heaps, with birds picking on them….

He told me that this was the moment that got him started on his entrepreneurial adventure. “Note to self,” he said, “I need to start using reusable bags.”

Of, course, back in 2005, the reusable bag trend was just starting. And, people were then, as they are now, carefully purchasing them and carelessly leaving them in the car instead of carrying them into the store with them.

So, Andy set out to create a reusable bag that was easy to carry and harder to leave in the car. ChicoBag, his growing company, manufactures light, washable and easy to carry bags in a variety of fun colors. The bags roll up into a handy carrying pouch and come with a belt or purse clip for added convenience.

So far, business is booming, but slowly… by design. When asked about advice he would give to other ecopreneurs Andy stressed slow growth was key. He also encouraged would be entrepreneurs to be passionate about their business….not to look at it purely as a business venture, but rather as a lifestyle.

Part of that passion for him is helping to rid the world of plastic bags so a key part of his business plan is the recycling program he has set up.

ChicoBag doesn’t want ANY reusable bag to be left in a dark closet or sent to a landfill.

Send us all of your tired masses of reusable bags, functional or not. We will distribute them to fixed and low income families ready to start a reusable bag habit or recycle them into new useful products.

Like many an entrepreneur, distressed by a situation, Andy set out to fix it. Well Done. Andy has a little side business going on here...producing these little Bag Monster videos. I'm going to follow up on this example of viral marketing and how it has worked for him.

Read More Posts About Ecopreneurs:

Naturally Successful: Inspiring Videos for Green Entrepreneurs

Ecopreneurs: We Must Be the Change

California Based Ecopreneur Aims to Bring Electric Cars to the Masses

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