Wednesday, April 13, 2011

Earth Day 2011 Campaign - 41 Reasons to Plant a Tree for Your Book: Reason no. 32

We continue with our Earth Day campaign - 41 Reasons to Plant a Tree for Your Book, where we share with you 41 reasons provided by readers in celebration of the upcoming 41st anniversary of Earth Day!

With more than 190,000 trees planted so far on behalf of readers, authors and publishers working with Eco-Libris, it's no surprise that we think planting trees to green up books is a great idea.. But we also want to hear what readers think about it and why they believe planting trees for their books is a good idea.

So for 41 days until Earth Day, we publish here the 41 best replies we receive, one reply a day. All replies are gathered and presented on the Earth Day 2011 page.

Reason no. 32:
The cover of my book, Beyond the Cold: An American's Warm Portrait of Norway, is a photo of the narrowest and most dramatic fjord in Norway, a picture seen in many Norway travel brochures, except I took this photo. Norway is one of the most scenic, if not the most beautiful country in the world. I have traveled above the Arctic Circle, seen trees growing horizontally out of mountains. The Norwegians interact with the environment, be it skiing in the winter or hiking or bicycling in the fall, spring and summer in the mountains or park.

A Norwegian Sunday could be a four-hour walk in the mountains. The trains have clips on the outside for skis. Nothing is too far for a Norwegian to walk. Norway has laws to preserve the trees. The capital city of Oslo is known as "The Country Capital' because 75% of the city has trees and/or forests. - Michael Kleiner, author of 'Beyond the Cold: An American's Warm Portrait of Norway'.

Thank you Michael for sharing with us your thoughts on planting trees for your book!

I would also like to remind you of the great prizes we give away on this campaign,
courtesy of our partners. Winners can choose their prize from a great list of gifts including audiobooks from Simon & Schuster Audio (such as The Half Life by Jennifer Weiner, Left Neglected by Lisa Genova and Essence of Happiness by the Dalai Lama) and great books, like Planet Home by Jeffrey Hollender, Spit That Out! by Paige Wolf and The Healthy Home by Dave Wentz and Dr. Myron Wentz. You can see the full list of the prizes on the campaign's page.

Every day we'll give further details on one of the prizes. Today we present you with the book
Greening Your Small Business: How to Improve Your Bottom Line, Grow Your Brand, Satisfy Your Customers - and Save the Planet by Jennifer Kaplan.

Greening Your Small Business: How to Improve Your Bottom Line, Grow Your Brand, Satisfy Your Customers - and Save the Planet by Jennifer Kaplan - The ultimate resource for small business owners who want to go green without going broke.

Greening Your Small Business is the definitive resource for those who want their small businesses to be cutting- edge, competitive, profitable, and eco-conscious. Filled with stories from small business owners of all stripes, Greening Your Small Business addresses every aspect of going green, from basics such as recycling, reducing waste, energy efficiency, and reducing the IT footprint, to more in-depth concerns such as green marketing and communications, green business travel, and green employee benefits.

For companies too small to hire consultants to draft and implement green policies and practices, this guide is designed for easy use, featuring:

• Simple ways to make the workplace greener
• Two plans of action for going green (divided into two levels)
• Definitions for green terminology and jargon

We still have some spots available so please send us your reply to We look forward to hearing from you.

Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!

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