Thursday, November 15, 2012

Catalog Choice Partners with Keep America Beautiful to Help Americans “Reduce” During America Recycles Day

Today is Keep America Beautiful’s America Recycles Day, the only nationally recognized day dedicated to the promotion of recycling programs in the U.S.

In an effort cut down on paper waste and the need for paper recycling our friends at Catalog Choice have partnered with Keep America Beautiful to provide free junk mail opt-outs through a special website,

Here are some more details we received from Catalog Choice about this partnership:

Catalog Choice – a TrustedID company and the nation’s leading mail preference service – has announced partnership with Keep America Beautiful’s America Recycles Day (ARD). Held annually on November 15, ARD is the only nationally recognized day dedicated to the promotion of recycling programs in the United States. As part of ARD’s efforts to encourage Americans to reduce, reuse and recycle throughout the year, Catalog Choice is offering free opt-outs of unwanted junk mail at a special website,

Catalog Choice will track participation and the resulting environmental benefits including trees, greenhouse gases, water and solid waste saved. “Protecting your privacy by stopping unwanted mail is one of the easiest things we can do to save energy and conserve natural resources,” said Scott Mitic, Chief Executive Officer, TrustedID. “We are excited to join forces with Keep America Beautiful and America Recycles Day to help Americans ‘reduce’ by opting out of unwanted mail before it arrives, reducing the need for recycling junk mail.”

Every year, U.S. households receive over 83 billion pieces of advertising mail, 46% of which is never read and 38% of which is not recycled. Catalog Choice allows consumers to opt-out of the direct mail they no longer wish to receive. To date, Catalog Choice has connected over 1.6 million consumers nationwide who want to manage their privacy with more than 8,000 direct-mail companies to reduce the amount of unwanted mail and minimize its environmental impact. Consumer opt-outs have resulted in saving approximately 798,000 trees, 332,430,000 pounds of greenhouse gas, 117,842,000 pounds of solid waste, and 800,607,000 gallons of water.

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