Friday, December 31, 2010

Annual assessments of Eco-Libris' planting partners are available now online

photo from the Eco-Libris' planting areas in Panama, courtesy of SHI: Nursery of 2,000 trees including mahogany,cedro espino (Bombacopsis quinata), cedro amargo (Simarouba amara) and chime tree

This is our last post for 2010 and just like we did in 2008 and 2009, we dedicate it to announce that the annual assessments (2009-10) of our
planting partners are now available online!

Here's a little bit more about these assessments: As part of our pledge to quality service to our customers, we decided at the beginning of our operations to conduct annual assessments of our planting partners.The two main goals of these assessments are: 1. to verify the quality of the planting operations and to make sure the high standards we promise to our customers are kept and 2. to provide our customers with details on the tree planting operations they support to balance out their books.

As always, the trees planted by our planting partners provide multiple significant benefits to both the local communities in the areas where they are planted and to the environment. This year we had an example of it in
Guatemala in the tragic circumstances of the tropical storm Agatha that took place in May 2010, causing horrific flooding and mudslides (see photo below, credit: Ann Hallum) that killed at least 145 people, washed away crops and highways, and hundreds of homes. Particularly hard hit was the Department of Chimaltenango where AIR works. Dr. Ann Hallum, the Director of AIR, reports about the difference AIR's trees made then on AIR's assessment:

During the summer of flooding, 2010, I witnessed most dramatically the power of trees (especially pine trees, with their deep tap roots). Over and over again, we saw that where there were no trees, the mudslides occurred, and in areas right next to a slide with trees, the mountainside held together. More than once, we saw a young forest planted by AIR stop the mudslides that would have destroyed small houses below, and a stream. As the AIR technician said, “th
e trees stood against the mud like little soldiers.” We are planting more urgently than ever!

AIR tree nursery; Santa Apolonia; Rebecca Hallum, Anne Hallum, with Luis Iquique and the resident committee, June 2010 (photo: Ann Hallum)

This is the third year we're conducting these assessments. You are invited to read them (see links below) and also visit our planting partners' websites to learn more about them. Links to both the first year's and second year's assessments for each of our planting partners, as well as links to their websites, are available on our planting partners page.

Another example is Malawi, Africa where our partner RIPPLE Africa is working. Their video below shows the effects of deforestation and bush burning in Malawi and also illustrates the woodland conservation program that RIPPLE Africa has initiated there.

This video shows both sides of reality in Malawi - deforestation and frustration on one side and reforestation and hope on the other side, which we're proud to support.



Another video we would like to recommend is
Planting Hope - The Story of Sustainable Harvest International (Video generously filmed & produced by Myriad Media) that provides a closer look at the great work our partner SHI is doing in Central America, including the planting of over 2.7 million trees in countries such Belize, Panama, Nicaragua and Honduras since 1997.




Here are links to the three reports:

AIR's assessment

RIPPLE Africa's assessment

SHI's assessment

We will keep you posted of course with more data, photos and videos from the planting operations! Thanks again to our planting partners and to everyone that was involved in the work on the assessments.

Happy New Year!
Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!

Happy New Year from Eco-Libris!

Thursday, December 30, 2010

Where readers buy their ebooks? Week 4 of our 10-week survey: Google eBookstore? Nada!

This is the fourth week of our ebook experiment. Like all experiment, it begins with a question: Where will readers look to buy their ebooks? Following the launch of Google eBookstore, its relationships with independent bookstores and Amazon's reply, the competition between ebook retailers is getting fierce.

Our assumption is that many readers will look for ebooks using a search engine and will buy from one of the first results in their search. So we randomly chose 10 books of the New York Times’ 100 Notable Books of 2010, opened Google webpage, typed each title with the word ebook and wrote down the first two results we got. We will redo it every Thursday for 10 weeks and see if there are going to be any changes in the search results.

Here are the results for week 4. In brackets you'll see the first week results. If they were the same we just wrote 'same'. And if you click on the titles, you will be forwarded to the first place on the title's search):

1. Girl by the Road at Night by David Rabe
1st place: Simon & Schuster (same)
2nd place: Simon & Schuster (same)

2. The Long Song by Andrea Levy
1st place: Amazon.com (same)
2nd place: Amazon.com (same)

3. The New Yorker Stories by Ann Beattie
1st place: Amazon.com (same)
2nd place: Amazon.com (same)

4. A Visit from the Goon Squad by Jennifer Egan
1st place: Amazon.com (same)
2nd place: Simon & Schuster (Random House)

5. Big Girls Don't Cry by Rebecca Traister
1st place: Simon & Schuster (same)
2nd place: Simon & Schuster (same)

6. The Price of Altruism by Oren Harman
1st place: Amazon.com (same)
2nd place: Amazon.com (Kobo)

7. INSECTOPEDIA by Hugh Raffles
1st place: Amazon.com (same)
2nd place: eBooks.com (Random House)

8. Country Driving by Peter Hessler
1st place: Barnes & Noble (same)
2nd place: goodreads (same)

9. The Warmth of Other Suns by Isabel Wilkerson
1st place:Barnes & Noble (Random House)
2nd place: Random House (B&N)

10. Hitch 22 by Christopher Hitchens
1st place: Amazon.com (same)
2nd place: Barnes & Noble (same)

Here's the summary of the results:

Amazon B&N Publishers Others
1st 2nd 1st 2nd 1st 2nd 1st 2nd
week 1 6 3 1 2 3 4 1
week2 6 4 1 3 3 3 0
week3 6 2 1 2 3 4 2
week4 6 3 2 1 2 4 2


We give 2 points for 1st place and 1 point for 2nd plac
e:



Amazon
B&N
Google
Publishers
Others
week 1
15
4
0
10
1
week 2
16
5
0
9
0
week 3
14
4
0
10
2
week 4
15
5
0
8
2

As you can see we didn't much of a change this week. Amazon and B&N gained one point each and the publishers' websites lost 2 points, although you can see that Simon & Schuster is actually performing better than B&N (the points lost for the publishers were because of Random House). There's still no sign of Google eBookstore at the top ranked search results, but who knows, maybe with the new year coming Google will finally make its first point next week.. See you next Thursday!

Happy New Year,
Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!

Wednesday, December 29, 2010

How an inspired publishing house is taking on the world with words

Aaspirations Publishing, a committed green publisher based in Canada, is collaborating with Eco-Libris for more than two years, planting with us over 10,000 trees to green up great books such as as "The Micro Meanies", "Where the Buttercups Grow", "Under the Desk" and "I Love to Be Me".

Last September, Aaspirations Publishing suffered the sudden and tragic loss of its founder and CEO, Anjali Sondhi, to Dengue fever while working in India. Now the publishing house is headed by her husband, Anil, who is determined to continuing the committed work of this unique publishing house.

The last newsletter of Inc. 500|5000 dedicated an interesting piece to Aaspirations Publishing and their work that I would like to share with you:

In an age when the book business can seem to be guarded, gilded, and, well, way too digital (admit it, an algorithm recommends more books to you than your friends do), here's an Inc. Community company committed to making book selling a community affair. With offices in New York, Toronto and Delhi, India, Aaspirations Publishing is looking to make the world a better place, one book at a time.

The company was founded based on the vision and passion of writer Anjali Sondhi, with the support of her husband Anil. After their daughter experienced the closed doors of many a publishing house in an effort to publish her children's book, the couple decided to open their own publishing house, one with a clear purpose at heart. Their mission? To support good works in the world through books—their authors, their consumers, and their lessons.

According to Anil, "Every book we publish has an important message for the world." And for each book, Aaspirations supports good works projects associated with that book topic that range from tree-planting to fundraising to children's education programs. For Aaspirations, each book becomes the inspiration and driver for change "for people in pain, for people who want to learn, for people in the world who need things". Aaspirations has a concentration on children's and teens' books, and thus supporting global literacy, learning and awareness seems like an appropriate purpose. They also consider themselves a "green" publishing house—they plant a tree for every children's book they print, and all their teen books are printed on 100% post-consumer recycled paper.


Sadly, Aaspirations recently suffered the sudden and tragic loss of their visionary founding CEO, Anjali Sondhi, to Dengue fever while working in India this September. In her memory, Anil says that Aaspirations is carrying on full throttle, growing the business toward the fulfillment of her dream under the guidance of her vision. Anil affirms fervently that her memory helps the Aaspirations team push harder toward its goal of making the world a better place—"her vision was that great, and this was her passion."

In the future, Aaspirations hopes to move on to Anjali's long-time goal of making movies based on the books that it publishes. The first one is due to be finished by the end of next year. The team at Aaspirations remains committed to growing the business to scale without losing sight of its challenging dual mission to succeed as a for-profit company and to make a positive impact in the world. Thus, it's a good thing that the folks at Aaspirations don't do anything in the publishing world by the book.

You can find more information on Aaspirations Publishing on their website at http://www.aaspirationspublishing.com/

Yours,
Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!

Tuesday, December 28, 2010

Our Wishful List of Green Lit New Year's Resolutions (from Jeff Bezos to Oprah Winfrey)

This is the time of the year when people are thinking of their New year's resolutions, so we have couple of our own. This time, this is a wishful list of 7 "green" resolutions we hope to hear from important figures in the book industry.

We believe these resolutions will help the book industry to be not only more sustainable but also more prosperous!


Jeff Bezos (Amazon, CEO)
: Amazon will publish a full detailed report on the environmental impacts of the Kindle by June 2011. By 2012, we will make the Kindle the greenest e-reader!

Steve Jobs (Apple, CEO): Apple will reinforce its Supplier Code of Conduct on Foxconn, the manufacturer of the iPad. If Foxconn won't be able to commit to the code, Apple will stop using its services by the end of 2011.

Leonard Riggio (Barnes & Noble, Chairman)
:
Barnes and Noble will follow Indigo and by June 2011 we will provide our customers information online and at the stores on books that are printed on recycled or FSC-certified paper.

Mike Edwards
(Borders, CEO)*: We will come up with a new strategy that will transform our brick and mortar stores back into an asset and enable us to avoid bankruptcy.

Markus Dohle (Random House, Chairman and CEO): One of our planned biggest-selling nonfiction books for 2011 will be printed on paper containing at least 30 percent post-consumer content. Also, one of Stieg Larsson's books will be printed on FSC-certified paper in 2011.

Jonathan Franzen (Author)
: I will work with my publisher to make sure Freedom will be printed on 100% recycled paper in 2011, so if by any chance there's going to be another recall because of printing mistakes or any other problem, it will be at least a tree-free recall.

Oprah Winfrey
: I will launch Oprah's Green Book Club in 2011, which will include only books printed on eco-friendly paper.

* If you wonder why this resolution entered our "green" list, the answer is very simple - for us, sustainability is not just about the environment, but also has economic, social and cultural layers and therefore the ability of a big book retailer to keep itself in business and thrive is for us not just an economic issue but also a sustainability issue.

If you have any other green lit resolutions for 2011 you wish to see please feel free to add them!

Yours,
Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!

Saturday, December 25, 2010

Where readers buy their ebooks? Week 3 of our 10-week survey: still no sign of Google eBookstore

Two weeks ago we started an ebook experiment. Like all experiment, it begins with a question: Where will readers look to buy their ebooks? Following the launch of Google eBookstore, its relationships with independent bookstores and Amazon's reply, the competition between ebook retailers is getting fierce.

Our assumption is that many readers will look for ebooks using a search engine and will buy from one of the first results in their search. So we randomly chose 10 books of the New York Times’ 100 Notable Books of 2010, opened Google webpage, typed each title with the word ebook and wrote down the first two results we got. We will redo it every Thursday for 10 weeks (this week we're a little bit late due to the holiday..) and see if there are going to be any changes in the search results.

Here are the results for week 3. In brackets you'll see the first week results. If they were the same we just wrote 'same'. And if you click on the titles, you will be forwarded to the first place on the title's search):

1. Girl by the Road at Night by David Rabe
1st place: Simon & Schuster (same)
2nd place: Simon & Schuster (same)

2. The Long Song by Andrea Levy
1st place: Amazon.com (same)
2nd place: Amazon.com (same)

3. The New Yorker Stories by Ann Beattie
1st place: Amazon.com (same)
2nd place: Amazon.com (same)

4. A Visit from the Goon Squad by Jennifer Egan
1st place: Amazon.com (same)
2nd place: Random House (Barnes & Noble)

5. Big Girls Don't Cry by Rebecca Traister
1st place: Simon & Schuster (same)
2nd place: Simon & Schuster (same)

6. The Price of Altruism by Oren Harman
1st place: Amazon.com (same)
2nd place: Kobo (Amazon)

7. INSECTOPEDIA by Hugh Raffles
1st place: Amazon.com (same)
2nd place: Random House (same)

8. Country Driving by Peter Hessler
1st place: Barnes & Noble (same)
2nd place: goodreads (Amazongoodreads)

9. The Warmth of Other Suns by Isabel Wilkerson
1st place: Random House (same)
2nd place: Barnes & Noble (same)

10. Hitch 22 by Christopher Hitchens
1st place: Amazon.com (same)
2nd place: Barnes & Noble (same)

Here's the summary of the results:


Amazon B&N Google Publishers Others

1st 2nd 1st 2nd 1st 2nd 1st 2nd 1st 2nd
week 1 6 3 1 2

3 4
1
week2 6 4 1 3

3 3
0
week3 6 2 1 2

3 4
2


We give 2 points for 1st place and 1 point for 2nd plac
e:

Amazon B&N Google Publishers Others
week 1 15 4 0 10 1
week 2 16 5 0 9 0
week 3 14 4 0 10 2

As you can see we didn't much of a change this week. Amazon lost two points, but is still in the first place. It will be interesting to see if this trend will continue next week or if Amazon will manage to continue showing a strong performance. Two more things worth mentioning: 1. There's still no sign of Google eBookstore at the top ranked search results. 2. Kobo is showing for the first time.was quite boring with almost no changes. It will be interesting to see if any efforts made towards this Christmas day will change anything next week. See you next Thursday!

Yours,
Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!

Thursday, December 23, 2010

How to celebrate a green Christmas and what to do with your Christmas cards?

It's almost Christmas and we would like to wish you happy, peaceful and of course green holidays!

It's also an opportunity to remind you that if you look for tips and ideas how to green your Christmas (and your holidays in general), you should check the great website of our friends Lynn and Corey of Celebrate Green! Here are some great ideas they have on how to celebrate a green Christmas:



And if you're one of those who already got many holiday cards (which means you've got a big family and/or lot of friends..) and don't really know what to do with them other than just throwing them to the recycling bin, here's a video that might be helpful, especially if you're looking for something creative to do with your kids (source: Do The Green Thing):



Happy Holidays,
Raz @ Eco-Libris

Plant a tree for every book you read!