What are the environmental costs of “snail mail?” That’s easy, right: paper-based mail has a massive footprint when one takes into account the harvesting of trees, the production of paper, and the disposal of much of what we receive in our mail boxes.
What’s the answer? Electronic mail… right?
Well... maybe. If you have someone's email address, or can easily find it, email as currently configured does provide a viable alternative. But, ever tried to email everyone on your block? If you're a marketer, ever tried to simply email everyone on your snail mail list? For the most part, unless you've taken steps to gather those email addresses, you can't complete these tasks: email addresses have no immediate connection to a physical address.
Enter Zumbox, a start-up based in the Los Angeles area. Their solution to the paper-email dilemma: create an electronic mailbox for every physical mailing address in the United States.
