Occupy junk mail, or: How to keep Wall Street occupied

Here's an interesting idea on how to combine two just causes in one action (thanks to Grist for letting us know about it!):

You can find more tips and thoughts about it on this video.

So, what do you think?

Yours,
Raz @ Eco-Libris

Eco-Libris: Plant a tree for every book you read!

Green Options - Zumbox: A Viable Paper Mail Killer?

As part of Eco-Libris' ongoing content partnership with Green Options Media, we feature a post that was originally published by Jeff McIntire-Strasburg on February 27 on Sustainablog. Today's post is about a new creative online service called Zumbox.

What are the environmental costs of “snail mail?” That’s easy, right: paper-based mail has a massive footprint when one takes into account the harvesting of trees, the production of paper, and the disposal of much of what we receive in our mail boxes.

What’s the answer? Electronic mail… right?

Well... maybe. If you have someone's email address, or can easily find it, email as currently configured does provide a viable alternative. But, ever tried to email everyone on your block? If you're a marketer, ever tried to simply email everyone on your snail mail list? For the most part, unless you've taken steps to gather those email addresses, you can't complete these tasks: email addresses have no immediate connection to a physical address.

Enter Zumbox, a start-up based in the Los Angeles area. Their solution to the paper-email dilemma: create an electronic mailbox for every physical mailing address in the United States.

Who support junk mail?

I hate junk mail. Even though I recycle all of of it, we're talking about so much waste of paper, energy, pollution, etc. that I get mad every time I find it in my mailbox. Now I've learned from the Washington Post that there's an organization that thinks junk mail is good. No, I'm not talking about the marketers, I'm talking about USPS - United States Postal Service.

Lyndsey Laton reported last week in the Washington Post ('Effort to Block Junk Mail Slowed') that "barred by law from lobbying, the Postal Service is nonetheless trying to make its case before a growing number of state legislatures that are weighing bills to create Do Not Mail registries". If you're wondering what reason the Postal Service can find to support junk mail, the answer is simple - their business. The Postal Service, according to the article, claims that junk mail (they call it "standard" mail) became a very important part of their business and that many jobs are depended on that.

Well, this argument is not very strong, isn't it? If we'll act in accordance with the Postal Service's logic, then we shouldn't stop any polluting or environmentally damaging activity like driving SUVs or using coal to generate electricity because of its consequences on the suppliers of these products/services.

I really wish that USPS will focus more on how to create new revenue engines, hopefully green ones, instead of trying to maintain services with such enormous environmental impacts (not to mention the fact that junk mail is so annoying!). I want to remind USPS that eight million tons of trees are consumed each year in the production of the 19 billion catalogs that are mailed in the U.S. every year!

I believe that eventually the interest of the public will win and junk mail will be limited by law, so it also makes sense business wise for USPS to get prepared for that day instead of wasting money on lost bottles.

I also want to remind you the great service of Catalog Choice to prevent receiving further catalogs by mail. I wrote about it few months ago and last week I used it for the first time to prevent receiving more catalogs of Pottery Barn, which I really don't understand why they send me in the first place. Anyway, it's a very user-friendly service and it's free, and I hope it will help me now to keep my mailbox safe.

Yours,

Raz @ Eco-Libris

Plant trees with Eco-Libris!