Thursday, March 5, 2009

Green Options - Zumbox: A Viable Paper Mail Killer?

As part of Eco-Libris' ongoing content partnership with Green Options Media, we feature a post that was originally published by Jeff McIntire-Strasburg on February 27 on Sustainablog. Today's post is about a new creative online service called Zumbox.

zumbox mail view
What are the environmental costs of “snail mail?” That’s easy, right: paper-based mail has a massive footprint when one takes into account the harvesting of trees, the production of paper, and the disposal of much of what we receive in our mail boxes.

What’s the answer? Electronic mail… right?


Well... maybe. If you have someone's email address, or can easily find it, email as currently configured does provide a viable alternative. But, ever tried to email everyone on your block? If you're a marketer, ever tried to simply email everyone on your snail mail list? For the most part, unless you've taken steps to gather those email addresses, you can't complete these tasks: email addresses have no immediate connection to a physical address.

Enter Zumbox, a start-up based in the Los Angeles area. Their solution to the paper-email dilemma: create an electronic mailbox for every physical mailing address in the United States.

Wednesday, March 4, 2009

The toilet paper story gets to Fox news (and you don't want to miss this video!)

We covered here last week ("Trees or soft toilet paper - what do you choose?") the new “Recycled Tissue and Toilet Paper Guide” that Greenpeace published, and we're happy to see that this story is still on the media's agenda. This time it's Fox’s America’s Newsroom.

And yes, it was interesting. So don't miss the interview with Senior Forest Campaigner Rolf Skar, which you can watch right here and especially the priceless part where Megyn Kelly challenged her co-host Bill Hemmer to tell the difference between recycled toilet paper and Charmin brand toilet paper, made from 100 percent virgin fiber with his eyes closed.



We hope to see this story keeps running. The more media coverage it gets, the more people will be aware to their toilet paper's environmental impacts.

Yours,
Raz @ Eco-Libris
www.ecolibris.net

Tuesday, March 3, 2009

A new issue of A Distinctive Style with BUTT UGLY in it!

We wrote here last November about A Distinctive Style, which an is interactive digital magazine that promotes eco-friendly businesses, products, art, and services to an entire global village.

Back then on their Special Holiday issue, A Distinctive Style had
2 pages dedicated to Eco-Libris and books we work with. Now on their March issue they feature another great book we work with: BUTT UGLY by Lynn Montgomery.

The magazine is passionately centered on inspiring people to live green, think green, shop green, and be more environmentally conscious. It is available only online so no trees are cut down for its production.

Besides the coverage of BUTT UGLY, including the mention of our collaboration with the author (check out page 29), you can find on this issue vegan recipes, eco-accessories, plant-based diet, living green tips, eco-fashion, latest eco products, beautiful art and much more!

The March issue is available for viewing at www.adistinctivestyle.com, and if you want a taste of it, you're invited to watch this video clip:



Yours,
Raz @ Eco-Libris
www.ecolibris.net

Monday, March 2, 2009

Monday's green books series: The Complete Idiot's Guide to Green Cleaning, 2nd Edition

Do you like cleaning? my guess is that you don't. But cleaning is one of the things almost everybody does, like it or not, and it's like a Trojan Horse that brings into your home a lot of chemicals you wouldn't really like to be around.

So what do you do? you can find the answer/s on our latest book on Monday's green books series.


Our book for today is:

The Complete Idiot's Guide to Green Cleaning, 2nd Edition

Author: Mary Findley and Linda Formichelli

Mary Findley is is a veteran cleaning expert and president of the Mary Moppins Company. A leading cleaning expert in the RV industry, she shares her proven tips at her well-received seminars as well as through magazine and newspaper articles and newsletters. her customers.

Linda Formichelli is the co-author of several books. She's also written for more than 120 magazines, including Family Circle, Woman's Day, Woman's World, USA Weekend, Fitness, and Psychology Today.

Publisher: Alpha Books

Published on: March 2009 (first edition was published on March 2006)

What it is about (from the publisher's website
):
Become a green cleaning machine. Fully updated and revised to focus on cleaning the “green” way—naturally, with no chemicals—this guide takes readers room-by- room, teaching them how to clean thoroughly, efficiently, and in an environmentally sound way. New and expanded coverage includes info on making small changes that have a huge impact on cleaning difficult areas, green-ifying personal care products, and more.

The book provides specific cleaning hints and teaches how to clean quickly and efficiently. It uses only common ingredients, but also provides suggestions for alternatives that readers might like better


Why you should get it:
1. Some people believe that green cleaning is a time consuming activity and therefore prefer to skip it, but this book's promise is to teach you how to clean quickly, efficiently and of course in an eco-friendly manner. Could it be better?

2. Actually yes. Usually, when you use natural materials such as baking soda (the queen of green cleaning), lemon juice, vinegar and so on for cleaning, you will find that you also save money. So if you were wondering if there's an added value to these tips versus using green cleaning products (which is a good option as well), this is one of the main ones - you will save a lot of money this way.

3. Stains! This is something I find really annoying (who doesn't), and I need to deal with it on daily basis these days thanks to a cute 9-month baby. Now, this book
includes Mary's A-Z stain removal guide that teaches you "not only how to remove each stain from eight different surfaces but also nifty tricks for blotting and handling large liquid spills in carpeting." I can definitely use nifty tricks and I'm sure many parents can find them useful as well.

What others say about the book (its first edition):

"I was looking forward to reading Mary Findley and Linda Formichelli's "Complete Idiot's Guide to Cleaning" in the hopes that it might provide some cleaning solutions that didn't require either serious scrubbing or harsh, toxic chemicals--things that don't go well with my tendonitis and allergies.

That, of course, is a tall order, and one that I didn't really expect the book to fulfill. However, it succeeded beyond my wildest dreams. Mary Findley is a huge proponent of safe, non-toxic, biodegradable cleaning solutions using, when possible, everyday easy-to-find supplies. Of course, I figured there'd be a price for this. After all, why would people make and buy expensive, harsh, dangerous chemicals if things you could make out of vinegar, water, and a couple of other everyday ingredients could do as good a job?

That's where the real shock came in. There's one all-purpose solution Mary recommends that involves water with a bit of vinegar and all-natural dish soap that knocks my socks off. Our stovetop was in pretty sad shape and I was sure it was going to take a ton of scrubbing to get it clean. I sprayed this stuff on, let it sit, then wiped it off with a terrycloth towel. And the gunk came right off with it." H. Grove from Maryland (from the book's web page)

If you're looking for other interesting green-themed books, you are invited to check out our green books page on our website's green resources section.

Yours,
Raz @ Eco-Libris

Plant a tree for every book you read!

Sunday, March 1, 2009

Green fringe

Fringe Magazine is a revolutionary literature magazine that was founded "to fight against the homogenization of culture and the loss of revolutionary literature at the high-literary and popular levels." On March 2009 it is clebrating its third anniversary with a theme issue dedicated to the environment.

I liked Fringe the minute I saw it. Firstly it's published only online online to avoid wasting resources, it is "a Magazine with a Sense of Humor and no Respect for the Respectable", and did we mention they have a theme issue on the environment?

In this issue you can find an interview with Kelly McMasters (whose book "Welcome to Shirley" was reviewed on our blog last year), non-fiction, poetry, a short story, artwork (see photos below), a critical essay entitled "Revaluing Nature Writing: Toward Love and Flower Power" and more.

I decided it's time to learn more about Fringe and interviewed its editor in chief, Lizzie Stark (see
photo below. Credit: Yian Huang)

Hello Lizzie. Please tell us what we can find in the upcoming issue of Fringe magazine?
We've got a pleasant and eco-friendly mixture of poetry, prose, criticism and art.

How did you come up with the environment theme?
Every year we try to do an issue with a political theme -- in the past we've done Feminism and Ethnos themed issues. For the last two years our poetry editor has talked about how much she liked writing about place. So we started thinking about place in a political kind of way and eventually we came around to environment.

photograph from Fringe's current issue (credit: Diane Parisella-Katris)

Fringe Magazine's manifesto says "We founded Fringe to fight against the homogenization of culture and the loss of revolutionary literature at the high-literary and popular levels". How you connect these goals with the environment theme of the upcoming issue? do you find this connection a natural one?
There's no doubt that everything "green" is hot these days, and I think that we're seeing the corporate world co-opt this trend in order to sell us everything from "natural" surface cleaner to eco-jewlery and carbon credits. That's not necessarily a bad thing -- in fact, there's a lot about it that's good, but it does feed into our consumer mentality, perhaps at the expense of other ways of preserving the environment. All of us have to start thinking more carefully about how we use resources. Fringe wants to be a part of that paradigm shift.

In terms of what's out there in the world of writing, I think that the literary community is a peculiar animal. A lot of writers want to write work that transcends a particular time and place by tapping into universal emotions. Many literary writers think of "political writing" in a narrow sense, as writing which is necessarily tied to the here and now and therefore at odds with the goal of writing something timelessly human.

While we do publish the timely (see Issue 6 long poem
on the Alaskan Bridge to Nowhere), Fringe also rejects the notion that writing with a political bent can't tap into universal human emotion. Surely the current generation of artists and writers has a moral responsibility to help shape the discussion on one of the biggest issues facing humanity. We want writing that wakes up the reader to environmental realities in a non-preachy way and still has time for emotional gut-punches. We think that's revolutionary, and it's what we aspire to publish in every issue.

Was it difficult to collect materials on the environment in comparison with other themes you had so far?
No. We always get fewer submissions for our theme issues, but in general we find themed submissions have a higher overall quality, possibly because writers who have pieces that they really like take more time to search out suitable publications and so we receive submissions for our theme issues that fit our aesthetic more clearly.

photograph from Fringe's current issue (credit: Diane Parisella-Katris)

Any piece on the issue you like and want to recommend in particular?
It's tremendously hard to pick a single piece from our best issue ever (although admittedly I feel this way about every issue). I'm in love with Molly Gaudry's piece "Revaluing Nature Writing: Toward Love and Flower Power," an essay that discusses the roots of eco-criticism, why it's necessary and the directions it might take in the future.

From a literature standpoint, Rick Andrew's set of poems, each titled "Field" moved me because they describe the emotional meanings that the natural world contains. We often look at the environment from a practical standpoint -- if we don't preserve it, we die -- but Andrews captures the less tangible benefits of natural beauty.

Is your online format part of your own environmental agenda?
Yes. And it's also cheaper for the editors, who publish the magazine with their pocket money. We don't publish dead-tree editions and we don't accept dead-tree submissions. The yearly copies of our submission guidelines and work from the site that we hand out at the AWP writer's conference are the only paper that we produce...well, that and our yearly tax returns. To be honest, I suppose it's possible that all the electricity we use to juice our site outweighs our lack of paper -- I've never looked into it.

How do you see the role of artists and writers in the fight for a better and greener world?
It's the job of artists and writers to remind us of the beauty of the natural world, why it's worth preserving and what is happening to it. In terms of more journalisty nonfiction writing, it's often the job of writers to raise questions about environmental degradation and drive people to action. Kelly McMasters' book, Welcome to Shirley, which chronicles her childhood growing up in a town close to a leaky nuclear reactor, is an example of this. I did an audio interview with her about this for our issue.

Do you see this issue as a one time effort, or you intend to keep focusing this way or another on the environment in the future?
None of our theme issues are one-time efforts. We always run them because an editor wants to see more of a certain type of writing. We're always open to feminist and race-conscious submissions, and we certainly want to publish more environmental writing in the future. The theme issues help us refine and define our mission as a magazine by showing us what political literature can be.

What do you hope that your readers will take with them after reading this issue?
I hope everyone who reads will think more carefully about their relationship with their environment, and the emotional reasons as well as the practical reasons to preserve it. For our readers who are also writers, I hope they think more about how artists and writers can help shape the public's perception of the environment, and get out there and write some lit.

The Environment issue of Fringe is available online at http://www.fringemagazine.org.

Yours,
Raz @ Eco-Libris
www.ecolibris.net

Friday, February 27, 2009

Celebrating RIPPLE Africa's planting season - last photo

Today we have the last beautiful photo from Malawi, Africa, where our planting partner RIPPLE Africa has finished another successful planting season. About 1.5 million trees being planted on December and January.

In the photo you can see Agnes Nyakayira of the Chigwiti Afforestation club, and I hope you recognize the logo in the sign :)























We hope you enjoyed all the photos we published here on our blog as part of our celebration of the end of another successful planting season in Malawi. All of the photos will be available very soon on our planting gallery, together with many other beautiful photos from our planting partners.


Once again, thank you to RIPPLE Africa for their dedicated work in Malawi. We're proud to be part of it!

Yours,
Raz @ Eco-Libris
www.ecolibris.net

And the winner in one of Justin Locke's books is...

We had a very interesting discussion here following Justin Locke's guest column "A New Business Model for the Book Publishing Business".

We got great feedbacks and we thank all the readers who added their comments on this blog, as well as other places on the web where this article was mentioned. And we have a winner!


The winner who was chosen by Justine Locke is Brooke, who wrote the following:


"The art world has a similar issue when it comes to resales at auctions. Europe resolved it by giving a portion of the profits to the artists, but ONLY at auctions, not private resales."

Congrats to Brooke, who won one of Justin Locke's books! She will be able to choose between Real Men Don't Rehearse, his very popular and laugh-out-loud musical memoir of his playing days with the Boston Pops (see the writeup in this month's International Musician Magazine) , and his new book, Principles of Applied Stupidity (How to get and Do More by Thinking and Knowing Less). Find out more about each book and his other publications and his professional speaking at www.justinlocke.com

We thank Justine Locke again for bringing up this important issue and we will keep you updated in the future in his efforts to establish a new model for the book business.

Yours,
Raz @ Eco-Libris
www.ecolibris.net