![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOtrIA0j07aNIZKt6I3pgM28NAEg485KNhHWpJZN3Rtc81FhAEyJUpkko4YbR6DyZGahlZ4pWaLwhzoSVb-Neq813_RVRZZGt5c8ZR2km_AOBstNz91-ND0QUm5His4TaNIHHRRU0nF1NC/s200/GreenMarketing_120x160_gif.gif)
This week, Makower writes about green marketing (Green Marketing 2.0: This Time It's Serious). As someone who is involved and follows the field for some time, he has a perspective that only few have, and it's fascinating to read his descriptions about the beginning of green marketing (or green marketing 1.0) more than a decade ago.
Though many are skeptic about the direction of green marketing and green consumerism, Makower is optimistic and writes that "Now, after years of false starts, a growing number of mainstream success stories suggest that green marketing finally is more than an environmentalist's pipe dream. "
For those who are interested to learn more on green marketing, Makower gives recommendations on upcoming four significant green marketing conferences, which are themselves a sign for the change in this field - last year there were none.
Raz
btw - the picture attached is the logo of one of these conferences - Green Marketing Forum on November 28-30 in London.
Eco-Libris: Plant a tree for every book you read!