Tuesday, October 30, 2007

What is Natural Capitalism with Hunter Lovins

I found this interview with Hunter Lovins at Triple Pundit. For many people, including me, Natural Capitalism, the book written by Hunter Lovins, Amory Lovins and Paul Hawken, is sort of a green bible, and it presents one of the most innovative concepts of the new green economy.

So what is Natural Capitalism? If you're looking for a short answer, check the video below. If you want to learn a bit more, go for the book!

Few more words about Hunter Lovins - She is not only a renowned author, but also the founder and President of Natural Capitalism, Inc. and Natural Capitalism Solutions, and a professor at Presidio School of Management's MBA in Sustainable Management program. She co-founded Rocky Mountain Institute and led it for 20 years. She was named millennium Hero for the Planet by Time Magazine and received many awards and dozens of other honors.

All in all, She is one of the leading environmental thinkers of our time and it's always intriguing to hear or read her thoughts.

So here's the interview with Hunter Lovins, straight from SourceCode:

Raz @ Eco-Libris

Eco-Libris: a great green gift for the holidays!