Thursday, September 9, 2010

Bloggers - Join us on the 2010 Green Books Campaign: 1 day, 200 books, 200 reviews

Last November, as part of our efforts to promote books that are printed in an eco-friendly manner, we initiated a Green Books Campaign, where over 100 bloggers simultaneously published reviews of more than 100 books printed on recycled or FSC-certified paper. This campaign also involved 40 publishers from the U.S., Canada and the U.K.

The campaign last year was very successful - more than 15,000 readers were exposed to the campaign and it received very positive feedback from publishers, bloggers and readers. Therefore, we decided to run the campaign again this November, but this time with 200 bloggers! Also, this year we are also collaborating with Indigo Books and Music, the largest book retailer in Canada to increase the campaign's impact and reach.

Just like last year, the idea is to have 200 bloggers, who review books on regular basis, to simultaneously publish their book review of a "green book" of their choice on Wednesday, November 10 2010. Our goal also hasn't changed: To use the power of the internet and social media to promote "green" books and increase the awareness of both readers and publishers to the way books can be printed printed in an eco-friendly manner.

And we still have room for bloggers who want to participate! Are you a blogger who review books on regular basis and interested in participating? If you are, the list of participating
books is available at (Please note that it's recommended to increase the magnification of the web page up to (at least) 125% to see all the details).

The books will be assigned on first come first served basis. Once a book is taken, the name of the blog will appear next to it in the column 'assigned blog'. So if you find a book that you would like to review on the campaign, just send us an email to with your details.

Raz @ Eco-Libris