Saturday, August 15, 2009

Pee in the shower! Save the Atlantic rainforest!

And how can anyone say No to such a funny ad?

This ad is part of a new campaign created by Brazilian environmental group SOS Mata Atlantica, using humor to persuade people to reduce flushes.

SOS Mata Atlantica is a Brazilian non-profit private organization, with no political or religious affiliations, which works for the protection of the Atlantic Forest (Mata Atlantica), one of the richest sets of ecosystems in terms of biodiversity, and also considered one of the most threatened with extinction on the planet.

The group says if a household avoids one flush a day, it can save up to 4,380 liters (1,157 gallons) of water annually. SOS spokeswoman Adriana Kfouri told AP that the ad is "a way to be playful about a serious subject."

This is definitely a great ad and I'm only wondering how much it can help the Mata Atlantica, but I guess any step, no matter how small it is, can be helpful!

The organization website in English -

The campaign's website -

Raz @ Eco-Libris

Eco-Libris: promoting green reading!