Thursday, November 12, 2009

Green printing tip no. 23: Are there inexpensive Green papers for brochures?

We have another tip for you on our weekly series of green printing tips, where we bring you information on green printing in collaboration with Greg Barber, an experienced eco-friendly printer.

Today Greg continues a 4-part series that is focusing on paper and paper companies and writes about one of the most well known eco-friendly papers.

Are there inexpensive Green papers for brochures?

Tip #23

I started my paper discussions with Mohawk and Neenah in the past two weeks and this week I want to bring you up to date with Cascades, and the number one question I am asked.

Cascades, formerly known as Rolland Paper, from Canada, was one of the first paper mills that I featured, along my 20 year mission. They developed one of the first 100% post-consumer waste papers, and that grade was called New Life DP. For many years I sold that grade to the government under a GSA contract I was awarded.

Approximately two years ago, Rolland became Cascades, and New Life DP became Enviro 100. I certainly agreed with the new name, and Enviro is one of my favorite environmental papers.

The reasons are:

1. Enviro prints well.
2. Enviro is third party certified for 100% PCW and 100% PCF.
3. Enviro has terrific bulk in their text & cover weights.
4. Enviro is "priced" to compete against non environmental papers.
5. Enviro comes in 20# for Xerox and laser work.
6. Enviro has good opacity.
7. Enviro has been my house sheet for 10 years and we have gotten rave reviews from many of our clients.

Enviro comes in 50#,60#, 70#, 80# and 100# text and 80# and 100# cover, as well as the 20# for Xerox jobs.

When young designers ask me if they can switch their clients to being environmental and be price competitive, I tell them Enviro is priced like an inexpensive opaque paper, but prints like an expensive text line. I have an example on my website at of saving one client $7000, on the paper alone on a brochure job, that needed 5000 pounds of paper. The
savings on Enviro was the reason we both got the job.

The Cascades mill uses BioGas for their energy. They are FSC certified, and they are less than 10 hours from our market, which helps the carbon footprint.

As I mentioned, I have a very good experience with the Enviro - I have done jobs for Diesel Jeans, Feed LLC, Gaia Soil, several art galleries, and many colleges and universities. I also sold to the EPA, and the U.S Fish & Wildlife the 20# paper, during my GSA contract days, with great results.

Interested? Call me
(or email me at for samples.

Also, if you have any questions you would like us to address in future tips please email us to .

Latest tips:

Green Printing Tip #22 - What does I-Tone mean?

Green Printing Tip #21 - What new developments have surfaced in Green papers?

Green Printing Tip #20 - How to create a green packaging job?

Green Printing Tip #19 - How can graphic designers make a difference and green up your printing jobs?

You can find links to all the tips we published so far on our green printing tips page, which is part of our green printing tools & resources.

You can also find further valuable information on Greg Barber Company's website -


Raz @ Eco-Libris

Eco-Libris: promoting green printing!