Tuesday, March 4, 2008

Green Options - Eco Book Review: The Power of Unreasonable People

Eco-Libris is a proud content partner of Green Options. Today we bring you a review of MC Milker of a new book from the Harvard Business School Press that is exploring social and eco entrepreneurs. The post was originally published on Thursday, February 28.

unreasonable-peole.jpgBusiness books by and about eco-entrepreneurs are all the rage these days. Biographies of newly famous entrepreneurs vie with “How to” books on greening your business to get your attention.

The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World, by John Elkington and Pamela Hartigan, takes a slightly different tack and explores how altruistically minded people operate a bit differently in the business arena than typical entrepreneurs.

Published by Harvard Business Press, this book reminded me a bit of,
Blink and The Tipping Point, both by Malcolm Gladwell as the authors discuss how a small movement can gain momentum until reaching critical mass. Filled with case studies from around the world, ranging from Whole Foods to Band Aid, Elkington and Hartigan demonstrate how compassionate entrepreneurs use market based solutions to tackle problems and opportunities in a variety of situations.