Friday, January 28, 2011

My article on the Environmental Leader

Yesterday, an article I wrote, entitled 'The Case of GM’s CSR Initiative: Why Good Intentions Are Not Enough' was published on the Environmental Leader. This is not directly connected with sustainable reading, but corporate social responsibility (CSR) is one of my areas of interests and I still hope you'll find it interesting.

So what is it about? Here's a short description of the article:

GM had very good intentions. On November 18, 2010, the company announced that Chevrolet, its largest brand, will invest $40 million in various carbon offsetting projects across America. At face value, it seemed to be an appropriate way to strengthen the company’s green image and increase GM customers’ awareness of the other important green efforts the company is making. But is this really the case here? Or could it be that the $40 million is a waste for GM and its shareholders, including the American taxpayers? Unfortunately, I suspect the latter may be true.

You can read the article at

If you want to learn more about Chevrolet's carbon reduction imitative, you can check their website. Here's also a video they published:

Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!