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Sounds great, no? 50% savings is always a good offer and it's not limited to a specific area like most of Groupon's deals, but "is valid for purchases made online, at any of more than 700 Barnes & Noble retail locations, or on Barnes & Noble's e-reader, the Nook."
B&N are following here Amazon that offered last month on LivingSocial.com a similar nation-wide deal on a $20 Amazon gift card - 50% off for $10. That offer was a huge success and Amazon sold 1,301,296 gift cards in a single day.
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Yours,
Raz @ Eco-Libris
Eco-Libris: Promoting sustainable reading!