Wednesday, December 16, 2009

Green book review for the holidays - part 3: The book you should bring to small business owners

Today we have our third part on our holidays series, where we review green books that will make great presents this holiday season!

Each book will be dedicated to another group and we today we have a group that is the backbone of the American economy - small business owners (and employees!). And the green book we're recommending to give to the small biz owners is:

Greening Your Small Business: How to Improve Your Bottom Line, Grow Your Brand, Satisfy Your Customers - and Save the Planet

Author: Jennifer Kaplan

Jennifer Kaplan founded Greenhance, a business consultancy dedicated to provide marketing and communication strategies to small business going green. She has more than 20 years of marketing experience with companies such as Discovery Channel, Lifetime Television, Conde Nast Publications and Simon & Schuster Publishing. An Adjunct Faculty in Marketing at Marymount University, Jennifer has conducted in-depth research into consumer attitudes about how small businesses can most effectively go green. She is an alumnae of Barnard College and the New York University Stern School of Business.

Publisher: Prentice Hall Press

Published on:
November 2009

What this book is about? (from the publisher's website)
The ultimate resource for small business owners who want to go green without going broke.

Greening Your Small Business is the definitive resource for those who want their small businesses to be cutting- edge, competitive, profitable, and eco-conscious. Filled with stories from small business owners of all stripes, Greening Your Small Business addresses every aspect of going green, from basics such as recycling, reducing waste, energy efficiency, and reducing the IT footprint, to more in-depth concerns such as green marketing and communications, green business travel, and green employee benefits.

For companies too small to hire consultants to draft and implement green policies and practices, this guide is designed for easy use, featuring:

• Simple ways to make the workplace greener
• Two plans of action for going green (divided into two levels)
• Definitions for green terminology and jargon

Why it's a great holiday gift for eco-shoppers?
If you know a small business owner or employee, you know small businesses are struggling in the current economy. Unfortunately, there is no magic bullet to get out of the recession, but there are some ways to increase the chances to survive in the short term and prosper in the long term, and one of them is the green way. How you do it? Jennifer Kaplan's book is one of the best places to start with.

Going green has many definitions, but for small businesses it can definitely mean saving money and increasing profits by making your business more eco-friendly. The book is systematically covering all the relevant aspects for a small biz - marketing, transportation, energy, HR, office supplies, etc. In each of these subjects, the small biz owners will find information that will help them to identify their problems and practical advice on how to solve them.

This is in a way a "how-to" guide, but it's different and better of many other green guides that are out there. Firstly, it's very practical - when it talks about an issue, such as direct mailing or waste reduction, it provides effective recommendations and tips for successful implementation. Second, it offers simple ways to make the workplace greener, which is especially important for those who are afraid that going green is equivalent to starting a small revolution. Third, it provides great case studies that help to make everything more relevant and realistic by providing examples of small companies that are really taking the steps the book is talking about.

Now, going green is not a guarantee for business prosperity, but it's a part that is becoming more and more essential, especially when it comes to small businesses. Now, given the fact that it's not really that complicated to implement these win-win ideas, I think each and every one of the 26.4 million small businesses in the U.S. should take it into consideration. So if you know anyone who owns or works in one of these businesses, this is definitely the book for them.

Price: $14.36

Disclosure: We received a copy of this book from the publisher.

More on our holidays series:

Green book for parents - The Looking Book
Green book for eco-shoppers - ECOHOLIC

And don't forget that if you're buying a green book, you can
even make your gift greener by adding our holidays special offer to it - trees/stickers and a beautiful holidays gift card made of recycled paper. For further information, please go to

Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!