Tuesday, November 17, 2009

Green books campaign one week after: This is just the beginning!

One week passed since our green books campaign went online and we're still overwhelmed by the great feedback it received. We got great response from everyone - readers, publishers, bookstores, authors and bloggers who found the campaign important, valuable and inspiring.

We would like to thank all of the bloggers who participated in the campaign and assisted us in spreading the word about sustainable reading. The 110 reviews of green books written for the campaign were read by thousands, if not tens of thousands of readers, and made an important statement about the importance of printing books responsibly.

We also want to thank the 39 publishers who took part in the campaign and provided the green books for the bloggers. You deserve a big kudos for
your efforts to get greener and for your responsible printing practices demonstrated by the participating books!

We believe this campaign is just the beginning, not the end of these efforts. We hope it will generate discussions and inspire innovative thinking on how to merge "green" into publishing and help making sure books will be as eco-friendly as possible.

And last but not least - we have winners! As I mentioned earlier, we got 6 prizes for bloggers with the largest number of feedback on their review post: five audio copies of the new Al Gore's audiobook, "Our Choice" (gift of Simon & Schuster Audio) and a 3-month membership at BookSwim, the Netflix for books. The First prize is the audiobook of Al Gore signed by him!

The winners are:

First place - Jen of Tripple Pundit. Jen's prize is a signed copy of Al Gore's audiobook, "Our Choice".

Second place - Kathy of Bermudaonion's weblog. Kathy's prize is a copy of Al Gore's audiobook, "Our Choice".

Third place - Serena of Savvy Verse & Wit. Serena's prize is a copy of Al Gore's audiobook, "Our Choice".

Fourth place - Ana of Things mean a lot. Ana's prize is a copy of Al Gore's audiobook, "Our Choice".

Fifth place - Alyce of At home with books. Alyce's prize is a copy of Al Gore's audiobook, "Our Choice".

Sixth place - Trish of Trish's Reading Nook. Trish's prize is a 3-month membership at BookSwim.

Thanks again everyone!

Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!

A paper company loses a contract worth $55m annually following Greenpeace protest in Indonesia

While the expectations of the upcoming Conference in Copenhagen seems lower and lower every day, Greenpeace is still working hard to remind us (and the world's leaders) of the urgent need to take a decisive action on climate change, especially when it comes to deforestation. It also reminds paper companies that it's still a watchdog with very sharp teeth. Just ask APRIL.

But first, the protest: As reported on Grist, last week, about 50 Greenpeace activists blocked rainforest destruction in Indonesia’s Kampar Peninsula by chaining themselves to excavators. Activists then draped a bright red “Obama You Can Stop This” banner over the destruction and called on the world’s leaders to stop deforestation at next month’s climate talks in Copenhagen.

Greenpeace explains on their website that "with up to a fifth of global greenhouse gas emissions coming from cutting down and burning forests, it's clear we cannot avert a climate disaster unless world leaders
take action of their own to stop the destruction."

And now for their interesting findings abut Asia Pacific Resources International Holding Limited (APRIL), a pulp and paper company - Greenpeace reported that in response to a letter they sent voicing their concerns about forest destruction in he Kampar Peninsula on the Indonesian island of Sumatra, APRIL stated that it had ceased operations in the Kampar Peninsula.

Greenpeace claimed it has now proof that APRIL is actually destroying this rainforest and draining forest peatland on Sumatra’s threatened Kampar Peninsula.
Greenpeace also brought this evidence to a public meeting held by APRIL in the regional capital of Pekanbaru where the company was introducing the latest of a string of so-called 'High Value Forest Assessments' aimed at greenwashing its image.

The consequences were quick to follow - UPM, a Finnish-owned company which supplies products like photocopier paper to markets including Europe, the US and China, decided to
cancel its contract with APRIL due to the company's poor environmental record. This is not a small hit for APRIL - Greenpeace estimates that APRIL’s contract with UPM was worth $55m annually, or over 4% of APRIL’s total pulp production.

So now couple of interesting questions arise here:

1. Will other companies follow suit and cancel their contracts with APRIL as well?

2. How much time will it take to APRIL to respond to Greenpeace and what will they do?

3. Will political forces follow the example of the business sector and do something about our poor environmental record at Copenhagen?

I hope we'll have answers to these questions in the next couple of weeks and we'll of course keep you posted once we'll have more updates.


Raz @ Eco-Libris

Promoting responsible printing!