Friday, June 10, 2011

Greenpeace is using Ken and Barbie to protest against Mattel's relationship with APP

What do you think of Barbie? Well, no matter what you have in mind, Greenpeace has news for you:

"Barbie has a nasty deforestation habit - she is trashing rainforests in Indonesia, including areas that are home to some of the last tiger, orang-utans and elephants, just so she can wrap herself in pretty packaging."

Apparently, Ken wasn't aware of it either:

Greenpeace started this campaign against Mattel, the manufacturer of Barbie, accusing it in contributing to deforestation in Indonesia "by using paper packaging for the world's most famous toy from Indonesia's most notorious rainforest destroyer Asia Pulp and Paper (APP)."

Not only that Greenpeace calls supporters to tell Mattel to stop destroying rainforests for toy packaging, but they also extended the protest to Mattel HQ, as our friend, Ralf Skar reported on Greenpeace USA website:

"Wearing baby blue formal wear, Ken and a few buddies paid a visit to the Mattel HQ in Los Angeles today. And, by ‘pay a visit’, I mean they climbed on top of the building, strapped on climbing gear, dangled off the roof outside the windows of awe-struck employees, and hung a 2,500 square foot banner reading “It’s OVER” for Barbie to see. I guess you could say the guy has a flair for the dramatic."

You can see photos of the protest at Mattel HQ on Greenpeace's flickr page.

More articles on Greenpeace and APP:

Asia Pulp & Paper (APP) - good or bad? ITS is saying APP is good and actually Greenpeace is bad!

Asia Pulp & Paper (APP) - good or bad? Rolf Skar of Greenpeace is replying to Ian Lifshitz

APP - good or bad? An interview with the sustainability manager of the world's most controversial paper company

Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!