Thursday, September 24, 2009

Bloggers and publishers: please join our green lit campaign: 1 Day, 100 bloggers, 100 green books, 100 reviews

As part of our efforts to promote green books, i.e. books that are printed using recycled and FSC certified paper, we're initiating a special project called "It's Time for a Green Book": 1 Day, 100 bloggers, 100 green books, 100 reviews.

If you're a publisher or an author that
have books that would be a good fit for this campaign, we would like to invite you to participate in it and get your "green" books reviewed.

If you a blogger and you review books on your blog from time to time, then we would like to join this campaign and review a "green" book on your blog.

The idea is to have 100 bloggers, who review books on regular basis, simultaneously publish on Tuesday, November 10 2009, their book review of a "green book" of their choice. We want to use the power of the internet and social media to promote "green" books and increase the awareness of both publishers and readers to the way books can be printed responsibly and sustainably. We hope the magnitude of this initiative will help grab readers, publishers and others' attention and get them to think about and discuss the future of books and how the "green" factor should be part of it.

How we do it? We're preparing now a list of at least 100 books that are meeting the "green" criteria (recycled or FSC-certified paper), with preference for newer books to the participating bloggers, who will be able to choose then the book they want to review (on first come first served basis). Then, we would ask the publishers to send them a review copy accordingly. Bloggers will publish simultaneously their book review on Tuesday, November 10, exactly at 1:00 PM EST.

What are the benefits for publishers/authors? This is not only a great opportunity to promote new books printed in an environmentally sound manner and make their "greenness" more recognizable, but also an opportunity for publishers to get further recognition and appreciation of readers for their commitment to the environment and to green publishing.

If you want to participate or you have any questions please don't hesitate to email me at

Raz @ Eco-Libris

Eco-Libris: promoting sustainable reading!