Thursday, February 11, 2010

Green Printing Tip No. 33: Do I have a Green Marketing Give Away for Trade Shows?

We are back today with a new tip on our weekly series of green printing tips, where we bring you information on green printing in collaboration with Greg Barber, an experienced eco-friendly printer.

Today Greg is talking about a very clever green marketing idea for trade shows that will keep no one there indifferent to your company, especially if they love to smell!

Do I have a Green Marketing Give Away for Trade Shows?
Tip #33

Yes. I have been working on my Eco Circles SM Networking Cards for 6 months, and I figured out the final key to getting your attention! My Eco Circles are 3.375" Diameter, and look like bar coasters.

We print them on Tree Free paper, mixed with Post-Consumer Waste (PCW). They are much more popular than business cards, or bookmarks, or pads. There is enough room on the back of these cards to write a quote, or ask a question, while at these networking events. But, now we came up with the final link to a very successful attention grabbing idea.

We print around the circumference of these circles a tagline that says, printed on Tree Free Mango or tree Free Banana or Tree Free Coffee or Tree Free Lemon or Tree Free Sugar Cane with soy based inks using Green E energy, etc.
90% of the people try to see if my cards smell like a lemon or their favorite coffee, etc.

That intrigued me, and I began to look for environmentally sound fragrances to add to the printing, and we found them.
We will now print your company information, and mission statement, and print the tagline around the circumference , and the clients getting these cards will be astonished to actually smell the scent.

These cards will make a huge impact on those people that receive them.
The price is reasonable and we will have the final costs soon. Compared to pads or bookmarks, this is an inexpensive, environmentally-friendly idea, and I personally know it works to have people really read the cards, smell the scent, and remember you.

For additional information on Eco Circles, please call Greg Barber at (973) 224-1132, or email

Also, if you have any questions you would like us to address in future tips please email us to .

Latest tips:

Green Printing Tip #32 -
Is Tree Free Hemp Paper still available?

Green Printing Tip #31 - How to produce the greenest hang tags?

Green Printing Tip #30 - How do you become Carbon Neutral in your next print job?

You can find links to all the tips we published so far on our green printing tips page, which is part of our green printing tools & resources.

You can also find further valuable information on Greg Barber Company's website -


Raz @ Eco-Libris

Eco-Libris: promoting green printing!