Wednesday, May 27, 2009

Eco-Libris reached the milestone of 100,000 new trees!

In his interesting manifesto that was published last Sunday on the New York Time Magazine ("The Case for Working with Your Hands"), Matthew Crawford writes: "Working in an office, you often find it difficult to see any tangible result from your efforts. What exactly have you accomplished at the end of any given day?"

Well, he's definitely right and we're happy that although we do sit in an office, we have successfully created what Crawford calls a chain of cause and effect - connecting between the willingness of our customers and business partners (publishers, authors, bookstores and so on) to green up their books (cause) and the new trees planted on their behalf with our planting partners (effect).

Our accomplishments are measured in various ways, but one of the main measurements we have by the end of any given day is the number of new trees planted, and we're very happy to announce that we have reached the milestone of the 100,000th new tree that is being planted on behalf of our customers and business partners!

This is a very exciting moment for us, as we look back and see all the work done so far to follow our vision, making reading more sustainable. We're also very proud of our planting partners that are doing a wonderful job, not only by planting these trees, but also by ensuring that these trees are planted in high ecological and sustainable standards and their ongoing benefits both to the environment and to the local communities living in the planting areas.

So kudos to all the avid readers, publishers, authors, bookstores and others who care about the environment and work with us to green up their books, to AIR, RIPPLE Africa and SHI and last but not least to the wonderful team of Eco-Libris who made it all possible! Thank you all!

We will continue our efforts and work even harder to make sure the next celebration of the 200,000th new tree will take place as soon as possible.

Raz @ Eco-Libris

* The photos above are courtesy of
The Alliance for International Reforestation (AIR) and RIPPLE Africa respectively