Tuesday, March 4, 2008

Green Options - Eco Book Review: The Power of Unreasonable People

Eco-Libris is a proud content partner of Green Options. Today we bring you a review of MC Milker of a new book from the Harvard Business School Press that is exploring social and eco entrepreneurs. The post was originally published on Thursday, February 28.

unreasonable-peole.jpgBusiness books by and about eco-entrepreneurs are all the rage these days. Biographies of newly famous entrepreneurs vie with “How to” books on greening your business to get your attention.

The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World, by John Elkington and Pamela Hartigan, takes a slightly different tack and explores how altruistically minded people operate a bit differently in the business arena than typical entrepreneurs.

Published by Harvard Business Press, this book reminded me a bit of,
Blink and The Tipping Point, both by Malcolm Gladwell as the authors discuss how a small movement can gain momentum until reaching critical mass. Filled with case studies from around the world, ranging from Whole Foods to Band Aid, Elkington and Hartigan demonstrate how compassionate entrepreneurs use market based solutions to tackle problems and opportunities in a variety of situations.

Monday, March 3, 2008

Monday's green books series: The 100-Mile Diet

Today we have the pleasure to bring you a guest review written by John Miemeda, who writes the excellent blog Slow Reading. John generously allowed us to reprint his review of The 100-Mile Diet to our Monday's green books series. The review was originally published on Slow Reading on Dec 12, 2007.


Alisa Smith & J.B. MacKinnon (2007). The 100-Mile Diet: A Year of Local Eating. Vintage.

It was the kind of meal that, when the plates were clean, led some to dark corners to sleep with the hushing of the wind, and others to drink mulled wine until our voices had climbed an octave and finally deepened, in the small hours, into whispers. (pg. 3)

The 100-Mile Diet begins in a cottage with no light, fridge, car or hot water; the kind of place I dream of when too immersed in the hectic daily business of life. Most of us would starve out there, or so we believe. After an inspired meal gathered only from the wild, Alisa and James launched a year-long diet of food only found within 100 miles of their home. They found themselves returning from their cottage not starving, but with armfuls more food than they arrived with.

Why would anyone limit themselves to eating locally? How does that help anyone? Doesn’t it deprive third-world farmers and truckers of their livelihoods? There are a number of persuasive reasons. Local foods have fewer pesticides and more nutrition. Seasonal variety is good for developing immunity. Unprocessed foods represent a real solution to the obesity problem. Distant foods are only affordable through cheap oil, arguably enforced politically.

Sparing the miles reduces the carbon emissions that cause global warming. And about those third-world farmers: when the 1994 free trade agreement was signed, subsidized corn from America overwhelmed Mexico’s two million small farmers and their 5000 varieties of corn. The collapse of a local industry due to economic deals (or a train derailment spilling ten thousand gallons of caustic soda into the river and killing half a million fish) is merely one disaster in a global economy in which we can always go elsewhere. In a local economy, we are reminded that such events are a
catastrophe.

Works for me. But how does one go about eating locally? And can it be done without a “depression style diet of beets, cabbage and potatoes” (pg. 24)? Alisa and James started simply, eating seasonally from the farmer’s markets. It is not tough to find these in your area, e.g.,
Ontario. They sensibly used up supplies like salt that were already in their cupboards, but when they ran out they improvised, e.g., refining salt from the ocean. They used honey instead of sugar; I have got to get me some of that pumpkin honey.

The great revelation from local eating is the immense variety of tastes that can be found. It reminds me of my half-dozen batches of home-brewing I did a couple years ago. I started with simple recipes but then discovered real flavour by adding freshly rolled grains and hops.

I went grocery shopping when I was reading their book. I read the source of each product on its label. Local apple juice replaced California grapefruit juice, and blueberries replaced my sultan raisins from Iran. I had no idea that carbonated water came all the way from Italy or Germany; dropped that. I have not replaced coffee yet but I am thinking about herbal tea. I am sure olive oil can be exchanged for a healthy local vegetable oil. And local vegetables frozen when fresh are always a good choice.

Turning over a local leaf can get quite philosophical. Their diet was not vegetarian, and this raised the question of whether the animals had been fed locally. They lived near the US border; should they break the law by taking local foods across it? Inevitably, you have to ask yourself if you are doing this because you believe the world is falling apart. When Alisa and James were shucking corn in their apartment they felt like part of some apocalyptic cult. While it is hard not to wonder at times if our fast global culture can sustain itself, I have to count myself with them among the non-believers.

Instead, I see progress as something that is not always linear; sometimes we have to take a few steps back to pick up something we missed. A few weeks ago I read an objection to slow food on the grounds that women would likely have to do most of the work (see
comments in this Metafilter post). Both Alisa and James worked hard, but James did most of the cooking. Perhaps we had to step away from slow food for awhile to advance women’s rights, but now may be a time to return to it for our health and that of the planet.

Alisa and James are journalists by trade but they sure know how to have fun with language; they “scuffed over to the farmer’s stand” (pg. 53) and ate strawberries “superlatively sun-sweetened to the brink of sweet booziness” (pg. 54). The edge in their relationship was of no more interest to me than it appeared to be to James as they alternated narration by chapter; I wondered if Alisa was simply missing some nutrient in her diet. I much preferred the drama of their quest for wheat: the disappointment at the ruined bag, the discovery that wheat had been grown locally in 1890, and Alisa’s delight when she declared, “I found a wheat farmer” (pg. 184). With a little effort, everything was possible.

Website:
100 Mile Diet: Local Eating for Global Change

Serendipity:
Book Reviews: Non-Fiction
100-Mile Stories: A Year of Reading Locally
Fast/Slow Food/Information, Part I

Thank you John for a wonderful review of this great book! Enjoy the book, and if you're looking for other interesting green books, you are invited to check out our green books page on our website's green resources section.

Yours,
Raz @ Eco-Libris

Eco-Libris: plant a tree for every book you read!

Sunday, March 2, 2008

Eco-Libris blog is awarded and awarding the Excellent Blog Award

Last month the Publishing Curve blog was awarded with the Excellent Blog Award by the Publishing Careers blog. By accepting this Excellent Blog Award, you have to award it to 10 more people whose blogs you find worthy of it. The Publishing Curve chose ten blogs to award them and this blog was honored to be one of them!

Thank you very much to the Publishing Curve. That's really a great honor, and we're very happy about it. We would like to continue the tradition and give 10 of our favorite blogs with the Excellent Blogger Award.

The following list includes both Raz and Eylon favorite blogs:

1. Chekhov's Mistress - This is a damn good Litblog by Budd Parr.

2. Post Punk Kitchen - Spicy vegan blog. Recipes, rants and disruption.

3. Mudd Up! - My favorite music blog. A truly humbling experience in the coolest way possible for anyone who considers himself eclectic and knowledgeable in the ways of music.

4. Two Steps Forward - This is one of the best blogs on green business. Here you will learn all you need to know on green biz from one of the most knowledgeable people in this area.

5. Treehugger - The most popular green blog and the place where you can read the most interesting and updated stories on green life style.

6. Victoria-E - The blog of Victoria-E (Victoria Everman) is one of my favorite soruces for interesting information on green, crafty, and DIY living.

7. No Impact Man - I follows this blog written by Colin Beavan since he strated with his unique urban experience. In one word: fascinating!

8. Library Stuff - This is a library weblog, where you can find interesting stories and news on books and of course on libraries.

9. Conscience of a Liberal - The blog of Paul Krugman, an Op-Ed columnist for The New York Times and someone who I always learn from when it comes to policy and economics.

10. Transition Culture - This interesting blog, written by Rob Hopkins, is about the transition phase we're currently going through with regards to the tackling peak oil and climate change challenges we're facing.

Yours,
Raz @ Eco-Libris

Saturday, March 1, 2008

'Big Green Purse' is now on sale! Come and meet the author

The book 'Big Green Purse' went on sale today. Greetings to the author Diane MacEachern - this is a great book, and I hope many women and also men will read it and use it to green up their lives.

'Big Green Purs: Use Your Spending Power To Create a Cleaner, Greener World' is a call-to-action for women to use their power as buyers to make a difference. MacEachern's message is simple but revolutionary: if women harness the "power of their purse" and intentionally shift their spending money to commodities that have the greatest environmental benefit, they can create a cleaner, greener world. You are welcome to check our coverage of the book, as well as the interview I made with Diane MacEachern and learn more about the book.

If you would like to meet Diane MacEachern and get her to sign your new copy of the book, here's the list of her signing events this month:

March 4 – Big Blue Marble bookstore, Philadelphia – 7 p.m.
March 5 – Border’s Book Store (Bailey’s Crossroads), Washington, D.C., Metro Area – 7 p.m.
March 6 – Olsson’s Book Store (Dupont Circle), Washington, D.C., Metro Area – 7 p.m.
March 10 – McNally Bookstores (Manhattan), NYC - 7 p.m.
March 18 – Stacey’s Bookstore (Market St.), San Francisco – 12:30 p.m.
March 18 – Great Good Place for Books, San Francisco – 7:00 p.m.
March 19 – Books Inc. , Palo Alto (evening)
March 20 – Starbuck’s Headquarters, Seattle
March 20 – Third Place Books, Seattle
M
arch 21 – Columbia Tower Club, Seattle
March 25 – Nau Clothing Store, Chicago
March 26 – Borders Bookstore March 28 – Crazy Wisdome Bookstore, Ann Arbor
March 29 – Black Madonna Bookstore, Detroit – 12:30 p.m.

You can also listen to her on March 10 on Martha Stewart Living Radio (8 a.m. ET live in NYC) and see her on March 12 on WUSA TV (Washington DC).

For a full list of the signing events and appearances, please check the 'Big Green Purse Book' page on her website.

Yours,
Raz @ Eco-Libris

Friday, February 29, 2008

New Yorkers - Recycling Magazines is Excellent!

I was in New York today, and I saw in one of the subway stations a big ad for a recycling initiative for magazines and catalogs that was recently launched in New York by Mayor Bloomberg. It is called: ReMix- Recycling Magazines is Excellent.

ReMix is a national public education campaign aimed at increasing residential recycling of magazines and catalogs. The campaign conducted pilot programs in Boston, Milwaukee, and Portland. Now the campaign is bringing the need to recycle magazines and catalogs to the attention of the New Yorkers with promotions on buses, taxis, subc\ways, in movie theatres, on cable television, on billboards and in full-page public service advertisements in consumer magazines. The total budget of the campaign in NY is above $3 million.

According to the Environment News Service (ENN), The ReMix campaign began when a study by Time Inc. and Verso Paper found that while 95 percent of all unsold newsstand magazines are recycled by newsstands and publishers, only about 17 percent of sold magazines are recycled. Just for comparison - Verso CEO, Mike Jackson mentioned on the ENN report that today, 53.4 percent - of all paper consumed in the United States is recovered for reuse.

ENN points out correctly that the there's no problem nowadays to recycle glossy paper used from magazines and catalogs. Currently, all community recycling programs accept magazines and catalogs for recycling.

This is great initiative and I hope it will motivate people to take action and significantly increase the magazines and catalogs they recycle. It's relatively easy and it's doing good twice, by keeping this paper out of landfills and by letting companies resuse it instead of virgin paper to make new paper products.

Here's the 2008 ReMix TV spot (from YouTube):



This is also a good opportunity to remind you on a (relatively) new initiative to eliminate in advance the unwanted catalogs you receive on your mail - Catalog Choice, which I wrote about here in the past (and it's a free service!)

Enjoy recycling!
Raz @ Eco-Libris

Eco-Libris: plant a tree for every book you read!

Wednesday, February 27, 2008

A great offer from Kedzie Press

I wrote here two weeks ago about our new partnership with Kedzie Press, an independent publishing house based in Seattle, Washington in a new initiative called Million Tree-A-Thon.

Now you can support this imitative and make some money on the way by joining the Kedzie Press Affiliate Program.


It's fairly simple - join their affiliate program (here's the link: http://www.shareasale.com/shareasale.cfm?merchantID=16051), place a Million Tree-A-Thon banner on your website, earn a 5% commission on click through sales, and help Kedzie Press reach the goal of planting one million trees with Eco-Libris by December 2009.







Kedzie Press has teamed up with
ShareASale to offer a simple affiliate sign up process. Click here to start the simple and FREE process and start making money while promoting a good cause. Who can say no that?

If you have any questions or would like to put a banner on your site or blog and do not want to go though the Shareasale commission sign up process, please email Kedzie Press at: info@kedziepress.com.

Yours,
Raz @ Eco-Libris

Tuesday, February 26, 2008

Green Options - From My Bookshelf - Part 1

Eco-Libris is a proud content partner of Green Options. Today we bring you a post on the green bookshelf of Lee Welles, the author of the great Gaia Girls series. The post was originally published on Tuesday, February 18.
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As a writer of fiction, I constantly get the question, "Where do you get your ideas?" The answer is, two places: I get out and play in the world a lot and I read a LOT! I wanted to share some of the books on my shelf, so that you too...can get inspired.

Food and food production was the first topic I tackled. I haven't read it yet, but
Michael Pollan's new book, In Defense of Food: An Eater's Manifesto, sounds excellent. I enjoyed listening to a recent interview with him on Talk of the Nation and have it on hold at my local library. Michael Pollan also did a fantastic job with An Omnivore's Dilemma: A Natural History of Four Meals. Many people are familiar with Pollan's writing, but I wanted to make you aware of some titles you may have missed.

I believe I stumbled up
Fat Land by Greg Critser first. Being a health and wellness consultant, the subtitle, "How Americans Became the Fattest People in the World," is what caught my eye. Critser tracks the rise of High Fructose Corn Syrup from the political motivations behinds its creation to the way it has influenced food pricing and "supersizing."

I then moved on to Fast Food Nation by Eric Schlosser. If you haven't kicked your Mickey D's habit yet...you will after reading this book!

With my interest in food production now piqued, The Meat You Eat: How Corporate Farming Has Endangered America's Food Supply, leapt off the shelf and into my eager hands. Ken Midkiff, former Director of
Sierra Club's Clean Water Campaign, takes the reader on a journey. You learn the driving forces behind the demise of the family farm (sustainable) and the rise of industrial meat production.

By the time I move on to Diet for a Dead Planet: How the Food Industry is Killing Us, I had overhauled my own food buying habits. However, author
Christopher D. Cook, really brought home the way government subsidies drive agri-corporations to pursue these destructive methods of farming. In an election year, it is relevant to understand how the Farm Bill touches every aspect of our lives.

This is valuable information and one every parent should be aware of. Industrial meat production threatens our
waterways, lakes and oceans. Factory farming of threatens our health through fertilizer and pesticide use, antibiotic resistant strains of bacteria, air and water quality and what nutrition is made available in our grocery stores and schools.

Sustainable Table has a wonderful round-up of the issues.

And...I haven't even mentioned the
humane treatment of animals angle. Suffice it to say, it can--and will--move you to tears. If you prefer a bit of laughter while still understanding the issues, The Meatrix won a lot of awards for a reason!

This may sound more depressing than inspiring. Watch for From My Bookshelf-Part 2. I will deliver the books behind hopeful flip-side!