Tuesday, December 15, 2009

The End of Blueprints - guest post by Houston Neal

Today we have a guest post of Houston Neal, who writes for Construction Software Advice, a website that reviews software for the construction industry, about saving paper and trees when it comes to blueprints.

The End of Blueprints

We’re big advocates of “going paperless.” Our desks are free of folders, pens, printers and sticky notes. There’s not a single TPS report to be found. We’re also big advocates of software. So, when a visitor to our website shared their concern about the paper waste from printing blueprints, we were intrigued. Can estimating and takeoff software end the destruction of forests (or at least save a few thousand trees)?

A quick Google search didn’t uncover the data we were looking for. So we decided to don the detective caps ourselves. After talking with a local repographics service, and making a few calculations, we discovered some startling statistics: 42,000 trees are killed each year to print blueprints. Laid end to end, this is the distance from New York City to Washington DC!

37 Million Blueprints Are Printed Every Year
Before construction begins on a job site, blueprints will be printed and re-printed numerous times over by architects, project managers, building owners, engineers and contractors. Our local repographics shop gets an average of 35 print requests a day from this crowd. Before the economy took a dip, this number was closer to 80.

For a single request, the shop may be asked to print one blueprint, or up to 300, depending on the size of the project. So on the low end, this shop prints off 12,600 (35/day) blueprints a year.


Reprography – the practice of copying and reproducing documents and graphic material – is a 3,000-company industry in the United States. Our local shop is considered a smaller shop, so assuming every reprographics company prints 12,600 blueprints a year would be a conservative estimate. Still, at this rate, this means the entire industry prints 37,800,000 blueprints every year.

Using the standard architectural size of a blueprint (24″x36″) as our unit of measure, along with information we gathered from
Conservatree.com, we determined it would take 42,000 trees measuing 40 feet high and 6 – 8 inches in diameter to produce this much paper. Aside from the deforestation, there is additional pollution from the paper factory, vehicles to transport the paper, ink cartridges used at the printing shops and more.

Digital Plans Require Zero Paper

Blueprinting is an outdated practice; it is a 167-year old technology. Today, the same blueprint-based activities can be achieved using onscreen takeoff software. Contractors can view plans, measure lengths and volumes, and markup plans on a computer screen. Plans are electronic – either PDF or CAD files – and can be emailed around without printing a single sheet.


When integrated with
construction cost estimating software (http://www.softwareadvice.com/construction/cost-estimating-software-comparison/), contractors can take a measurement, then calculate material quantities and volumes. For example, simply trace an interior wall with your mouse or digital pen, then the estimating software will tell you how many 2×4s, sheets of drywall, screws and insulation is needed to build the wall. The software also provides accurate material and labor pricing for your region.

In turn, this allows contractors to determine the cost of a job, then bid on the project. It reduces miscalculations and helps contractors avoid over or under bidding a job. This is the key to job profitability.

Incentives for Construction Software Adoption
For an industry that follows the mantra “if it aint broke, don’t fix it,” it will be tough to change construction companies blueprint habits. Going paperless for the sake of saving our planet is not going to drive change; it has to make dollars and sense.

So what will be the impetus for change? For starters, we think federal incentives could help. Just as the government is handing out incentives for doctors that switch from paper charts to electronic medical records, there could be an incentive for construction companies to migrate from blueprints to software.

Secondly, we think the US Green Building Council should create a LEED credit for builders using software instead of blueprints. This credit would be appropriate for the existing “Innovation in Design” category. It could be awarded to companies that use software in place of blueprints to carry out pre-construction activities.

This article originally published at: The End of Blueprints.

Monday, December 14, 2009

Green book review for the holidays - part 2: The book you should bring to eco-shoppers


















Today we have our second part on our holidays series, where we review green books that will make great presents this holiday season!

Each book will be dedicated to another group and we today we have a group that is constantly growing - eco-friendly shoppers. And the green book we're recommending to give to eco-shoppers is:


Ecoholic: Your Guide to the Most Environmentally Friendly Information, Products, and Serivces


Author: Adria Vasil
Adria Vasil has been writing the ECOHOLIC column for NOW Magazine since the spring of 2004 and has covered environmental and social justice issues for NOW's news section for eight years. Vasil has a degree in political science and cultural anthropology from the University of Toronto and a degree in magazine journalism from Ryerson. An advocate for the earth, women's issues and human rights since her teens, Vasil has appeared on CTV, MTV Canada, TVO, MuchMusic, Book TV and CBC's Newsworld as well as countless print and radio publications to promote green living.

Publisher: W.W. Norton & Co.

Published on:
July 2009 (paperback)

What this book is about?
Ecoholic
is an eye-opening guide to decoding the green from the greenwashed in the maze of products lining our shelves. Unlike other eco guidebooks, Ecoholic names names and gives you the dirt on what not to buy and why, as well as the dish on the most sustainable food, the greenest clothes, beauty products, home supplies, banking choices, sports gear, kids stuff and much much more. And yes, it will even take the toxins out of your love life. Ecoholic is a witty and indispensable guide to the small eco choices that make the biggest difference. No wonder reviewers have called this "sassy eco-bible" your " sacred text when it comes to making any life decisions."

Why it's a great holiday gift for eco-shoppers?
There are many green guides out there. Some of them are good, some of them aren't so good, but none of the guides I'm familiar with is as thorough and frank as Ecoholic. Adria Vasil's guide is proud in naming names and giving you the dirt on what not to buy and why, and this is a rare quality that makes it a very valuable companion to any green journey, whether you want to buy an eco-friendly laundry detergent or cookware.

There are many people who already take steps to to green up their lifestyle, but are still full with questions and not only about the basics, such what is biodegradable or natural toothpaste mean, but also about the differences between brands and which one is actually better. Ecoholic is the place where they can find these answers.

The book is well organized, divided to subjects (what not to wear, food for thought, outer space and so on), has a very good glossary at the end and even an index to help readers easily find what they're looking for.

Finally, Adria Vasil's writing is nothing but dull. This maze of green information is not easy to master, but she meets this challenge and makes it what looks as almost impossible - accessible, thorough and fun read.

And it doesn't matter if your friend or family member is a beginner or a more advanced eco-shopper - in both cases they'll find this book valuable and an interesting read.

Price: $12.21

Disclosure: We received a copy of this book from the publicist.

More on our holidays series:

Green book for parents - The Looking Book

And don't forget that if you're buying a green book, you can
even make your gift greener by adding our holidays special offer to it - trees/stickers and a beautiful holidays gift card made of recycled paper. For further information, please go to www.ecolibris.net/holidays.asp

Yours,
Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!

Green printing tip no. 26: What can we do to reduce the carbon footprint of direct mailing campaigns?

We're back with another tip on our weekly series of green printing tips, where we bring you information on green printing in collaboration with Greg Barber, an experienced eco-friendly printer.

Direct mailing is considered by many a very not sustainable marketing channel, as it can be very wasteful and have a significant carbon footprint, while at the same time it generates many times poor results. Today, in a tip dedicated to the Hopenhagen campaign, Greg is offering another option that combines greater effectiveness and a reduced carbon footprint.

What can we do to reduce the carbon footprint of direct mailing campaigns?

Tip #26


I attended a sustainable meeting at NYU last week and came away with a few good Green tips on direct marketing - how to make it effective and minimize its footprint at the same time.

There is no secret here and it's actually quite simple - if you look at your clients and really decide to target what it is they really want, you can create a direct mail program that will give you better
results, be environmental, and save trees, paper, energy, water and money.

First step: Make your list of names targeted to these best clients, or the ones that can do you the most. Look at their history of their buying. What did they buy, and when did they buy, and how much did they spend? Make a new print campaign that targets those wants and desires.

It's all about personalizing your marketing. Personalize by name, products, time frame, and do a mailing that might be 20% of your present mailing list, but targeted to their past history of buying.

Second step: Even though you already eliminate waste by sending this printing only to past customers, don't forget to use 100% recycled paper that is 100% processed chlorine free for the materials you're sending.

Third step: You can also an email to this targeted audience on a second run, that will not only help you to minimize your campaign's footprint, but can also be an helpful tool to estimate the effectiveness of your campaign and even further personalize your database for future campaigns.

Personalized marketing brings in 5 times better results. One telecommunications company I saw the results of, did a 49 per cent return by doing their homework. They knew the people they mailed to were ready for an upgrade. They showed a picture of what the present phone was, of each recipient, and then showed 3 new models that might interest that client. They also showed the nearest store to each person they mailed to.

The national average for sucessful responses is under 1%, and the company I am referring to, had a 49% response rate. They mailed to a fraction of their names, but did so well that the fullfillment department asked that the program be stopped until they caught up.

So, this firm not only made good business and prsented impressive ROI (return on investment) but saved trees, paper, water, and the carbon footprint was reduced for the people they sent to, by telling them where the nearest store was.

For additional information, please call Greg Barber at (973) 224-1132, or email greg@gregbarberco.com.

Also, if you have any questions you would like us to address in future tips please email us to info@ecolibris.net .

Latest tips:

Green Printing Tip #25 -
Can you Green your print advertising?

Green Printing Tip #24 - Can we be Greener in our use of Inter Office Envelopes, Presentation Folders, and Outgoing Envelopes?

Green Printing Tip #23 - Are there inexpensive Green papers for brochures?

You can find links to all the tips we published so far on our green printing tips page, which is part of our green printing tools & resources.

You can also find further valuable information on Greg Barber Company's website - http://www.gregbarberco.com.

Yours,

Raz @ Eco-Libris

Eco-Libris: promoting green printing!

Friday, December 11, 2009

Green book review for the holidays - part 1: The book you should bring to parents















Today we start a new holidays series - in the next two weeks, we will review here green books that not only are interesting and focusing on green issues, but can also be great gifts on for the holidays!

Each book will be dedicated to another group and we start today with a group I'm proud to be part of for the last 18 months - parents. And the green book we're recommending to give to parents is:


The Looking Book

Author: P.K. Hallinan
P. K. Hallinan has been writing and illustrating books for children since his wife first asked him to create one for their boys more than 35 years ago. Today, P. K. writes inspirational stories about holidays, relationships, and life values. His book, Let's Be Kind, was chosen by Focus on the Family as a top 10 family-friendly picture book. P. K. has over 100 titles to his credit, with more than eight million copies sold. In addition to his writing, P. K. is an ordained minister and a well-known school speaker.

Illustrator: Patrice Barton
Patrice Barton's
artistic talents were first discovered at age three, when she was found creating a mural on the dining room wall with a pastry brush and a can of Crisco. Her interest and passion in art grew as she did, and she earned a BFA in Studio Art from the University of Texas. She has been working as an illustrator ever since.

Publisher: Ideals Children's Books

Published on:
October 2009

What this book is about? The Looking Book tells the story of Kenny and Mikey, two young boys each given a pair of "lookers" by their mom. "Lookers" are special glasses, she says, to help you see the world like never before. The ordinary transforms into the fantastical, as the boys see with greater clarity the wonders they overlook everyday.

As the boys discover the fun of the outdoors, Hallinan imparts a well-timed message to a generation of "digital natives." Once outside, they are captivated by the trees, grass and even ants, seeing them like never before. Thy find a ladybug and butterfly with their "lookers" and think they are even cooler than the ones in cartoons. Eventually, the boys realize that they don't even need their "lookers" to enjoy the world outside.

Why it's a great holiday gift for parents?
I think there is almost no parent out there who doesn't deal with the problem that kids nowadays prefer to stay at home, usually in front of the computer or the TV, instead of playing outside. Now, research suggests that playtime may be as important to a child's academic experience as spelling tests or problem solving, but I also think there is an important "green" added value for this kind of experience. When nature is no stranger to a kid, then I believe she or he will grow up to be more sensitive and caring about nature and the environment.

When kids learn about it only through the virtual world, there's a good chance they won't be able to recognize all the richness and the beauty we have around us and hence won't be that concerned about protecting and supporting mother earth.

The lively rhyming with the beautiful illustrations making this book both educational and fun and can actually help parents in what some may see as mission (almost) impossible - getting children to open the door, go outside, play and enjoy in the wonders of the world around them.

Price: $12.74

Disclosure: We received a copy of this book from the publicist.

And don't forget that if you're buying a green book, you can
even make your gift greener by adding our holidays special offer to it - trees/stickers and a beautiful holidays gift card made of recycled paper. For further information, please go to www.ecolibris.net/holidays.asp

GIVEAWAY ALERT!!

We're giving away our review copy of the book, courtesy of the publicist, and of course a tree will be planted for the copy!

How you can win? Please add a comment below and share with us your experience on what's the best way to get children to play outside. Submissions are accepted until Friday, December 18, 12PM EST. The winner will be announced the following day.

Yours,
Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!

Thursday, December 10, 2009

Help SHI win up to $1 million for with just a few clicks on FaceBook!

Sustainable Harvest International (SHI) are one of our three planting partners that does an important work in Central America, providing farming families there with the training and tools to overcome poverty while restoring our planet''s tropical forests.

And now you can help them to win up to $1 million in a Facebook-based contest of Chase Community Giving. It's really simple - just a couple of clicks and it can really help this great organization, so I hope you'll find the time and vote for them. And don't forget tomorrow is the last day you can vote!

How do you do it and how important is it to SHI? you can read about it in the message below sent from Florence Reed, the founder and president of SHI:

A minute or two of your time might just make the difference for Sustainable Harvest International in winning up to $1 million in the Facebook-based Chase Community Giving Contest. And we could really use this miracle right now as several of our biggest donors find that they cannot donate what we expected from them this month.

Facebook users can cast a vote - no later than December 11th - for Sustainable Harvest International as we compete for the Chase prize.

If you’re not already on Facebook, this might be a good time to join or you can forward this email to your friends who might be on FaceBook. If you are already a member, please take a few seconds to cast your vote for Sustainable Harvest International in the Chase Community Giving Contest on Facebook!

Quick and easy steps to casting your vote for Sustainable Harvest International:
1. Visit the <<Chase Community Giving>> site ( http://apps.facebook.com/chasecommunitygiving/charities/707760)

2. Search for “Sustainable Harvest International.”

3. Sign-in to your Facebook account.

4. Click “Allow.”

5. Click the “Vote for Charity” button.

6. Become a fan.

7. Post to your profile

Once you’ve cast your vote, be sure to tell your friends to do the same! The only way for us to win is if all of you vote for us and get a number of your friends to vote for us and tell their friends

In the Chase Contest, the nonprofit with the most votes by December 11th wins $1 million, the top five runners-up win $100,000, and the top 100 thereafter win $25,000! Together we have a real chance to add needed support to our environmental and humanitarian projects abroad in Central America. Thank you for your time and caring!

Thanks,
Flo

Florence Reed, Sustainable Harvest International , www.sustainableharvest.org
Planting Hope, Restoring Forests, Nourishing Communities


Yours,
Raz @ Eco-Libris

Eco-Libris: promoting sustainable reading!

Wednesday, December 9, 2009

ForestEthics is releasing its annual Naughty / Nice list of companies in the direct mailing industry

An irritating byproduct of the holidays season is the growth in junk mail. So much waste of paper that in the best scenario will go directly to the recycling bin and in many cases will just end up in the landfill.

Some companies are better of course than the others, but how can we know who is good and who is bad?


Well, fortunately ForestEthics comes to our help (like they do every year) with their annual Direct Mail Industry Scorecard that grades companies according to their paper choices and the steps they're taking to minimize their direct mail's footprint. The report includes 3 grades: Nice, Checking Twice and Naughty. As you can imagine, naughty is the worst among the three.

The grades were given according to four criteria: whether or not Endangered Forests are cut to produce the company’s catalogs; whether the company uses Forest Stewardship Council (FSC)-certified paper; the amount of post-consumer recycled content in the company’s direct mailings; and the company’s efforts to reduce overall paper consumption.

This is the forth year this scoreboard is published, so you can also compare the results to the last couple of years. And the results are definitely encouraging - there are more ‘nice’ companies (12 this year comparing to 10 last year) who are taking concrete steps to ensure that their paper choices don’t endanger precious wildlife, and don’t destroy intact Boreal Forest. The naughty list also got shorter with 5 companies this year comparing to 7 last year.

So, who's Nice? at the top of the list you'll find companies that you definitely expect to find there such as Patagonia (using the highest percentage of post-consumer recycled content in all the land) and Timberland (stopped printing catalogs altogether!). You can also find there some less expected names like Victoria's Secrets (I saw they got the same grade last year, so apparently it's not such a surprise). Also on the top of the list Macy’s/Bloomingdale’s who followed up their phase-out of Bloomingdales’ catalog by increasing post-consumer recycled content from 10% to 30%.

And who's on the bottom? five companies got the Naughty grade: Sears, Neiman Marcus, Eddie Bauer, Citi and Chase.

I was surprised to see Citi on the list, as they just recently won the "Most Innovative Bank in Climate Change" Award From The Banker Magazine, and on their press release about it you could read a quote from Sandip Sen, Head of Citi's Alternative Energy Group, saying "Citi has been a leader in environmental sustainability for eight years". Well, it seems like their Naughty grade is a result of the bank's refusal to reply to ForestEthics' questions. If the bank is a leader as it claims to be, I see no reason why it won't cooperate with ForestEethics and share its policy paper with them. I'm sure Mr. Sen would agree with me here.

Thanks to ForestEthics and the great job they're doing. I'm sure this report is not only a way to make companies' paper policies more transparent, but also an effective tool to pressure them to improve their practices, as we can see from the improved results presented this year.

The Direct Mail Industry Scorecard is available at http://forestethics.org/downloads/naughtynicelist2009_Ultimate.pdf (2008 scoreboard can be found here)

Yours,
Raz @ Eco-Libris

Eco-Libris: Check out our holidays special offer!

Tuesday, December 8, 2009

Special gift at Strand for the holidays season!

We always say that a good book is a great gift for the holidays season - unique, personal and affordable. And if you buy your books at Strand, you can also get a great gift for yourself with the free holiday tote bag they give for every purchase of $50 or more, online or in-store.

This is a great green offer from Strand and of course not the only one they make -
Strand, New York's independent landmark book store, is taking part in our bookstore program and customers at the store can plant a tree for every book they buy there and receive our sticker at the counter!

This beautiful tote bag (see above) was designed by Strand Art Staffer Tyler Combs and features an illustration of books. The offer expires on January 3rd and limited to one tote bag per customer.

Don't forget to check out their website at http://www.strandbooks.com to learn more about the books offered at the store. You're also welcome to take a look at their events list at www.strandbooks.com/calendar

Yours,
Raz @ Eco-Libris

Eco-Libris: Promoting sustainble reading!