Friday, November 16, 2007

Eco-Libris is collaborating with BookSwim on a special holiday gift card program

Eco-Libris is happy to announce on a new collaboration, this time with BookSwim, the premier online book rental service.

BookSwim launched yesterday a Holiday Gift Card Program to sponsor the planting of holiday evergreen trees with the help of Eco-Libris. For every online gift card purchased at during the 2007 holiday gift season, BookSwim promises the planting of a new Holiday evergreen tree with Eco-Libris.

BookSwim, established June 2006, is the first full-service
online paperback and hardcover book rental library club allowing subscribers to rent books shipped directly to their door with no late fees and free shipping.

The company is based in Monroe, NJ but offers book rental service nationwide ranging from hardcover new release novels to classics, nonfiction bestsellers to children's books.

Book club subscription plans range from under $15 to $36 per month and allow up to 11 books borrowed out at a time and returned in a pre-paid bag, but members are also given the option to buy.

George Burke, chief marketing officer, explains the idea behind the gift card: "book rental gift cards make great last minute gifts for parents, for seniors who may not be able to make it to the bookstore or library, kids who need a constant supply of fresh books, and of course friends and coworkers. And now, the Holiday gift giver can be proud of the dual nature of the honorable gifts of both reading and replenishing nature."

You are welcome to check it out at BookSwim's website.

Raz @ Eco-Libris

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