Monday, February 8, 2010

A new campaign is rewarding green readers with green gifts!

Hey, we've a great new campaign we're launching today - The Eco-Libris Green Gift Giveaway!

For over two years Eco-Libris has been offering eco-conscious readers the opportunity to balance out their books by planting trees. At the same time the company has
worked to promote sustainable reading, and reduce books impact on the environment.

Now Eco-Libris is combining the two, with a special giveaway that rewards customers with green gifts that promote green reading, from gift cards at Strand Book Store and BookSwim to free “green” books that were printed on recycled or FSC-certified paper!

The campaign will run through 2010 and we hope it will help forward our efforts making reading more sustainable. “With all the current hype around the iPad it’s still important to remember that over 95% of all books sold are printed on paper and hence the ever-growing importance of making physical books more sustainable.

So what gifts will be awarded?

Customers who will balance out 25 books on our website will receive a $10 gift card for Strand Bookstore in New York City, one of the world’s best independent bookstores with over 18 miles of new, used, rare and art books . These cards are good for any in-store or online purchases and they never expire.

For customers who will balance out 50 books, we have a special gift – a choice of “green” book, printed on recycled or FSC-certified paper. The books offered are books that participated in Eco-Libris green books campaign last November that promoted responsibly printed books. Customers will be offered to choose from a list of 5-6 books that will be changing occasionally.

Customers who will balance 100 books will receive a $25 gift card for BookSwim, a Netflix-style book rental library service, lending you paperbacks, hardcovers and college textbooks. “

In addition, the first 10 customers to balance 100 books will receive a free copy of Jennifer Kaplan’s "Greening Your Small Business: How to Improve Your Bottom Line, Grow Your Brand, Satisfy Your Customers - and Save the Planet" (Prentice Hall, November 2009)

More information can be found on the campaign’s webpage –

To balance out books on our website please visit

Raz @ Eco-Libris

Eco-Libris: Promoting Sustainable Reading!

No comments: