SFI has released an upgraded standard. Will it be enough to compete with FSC?

The Sustainable Forestry Initiative (SFI) is a forest certification program, which so far was considered by many not as credible or effective at conserving forest resources as the FSC certification. Now SFI has released a new and upgraded standard. Will it change anything? Will SFI become equal to FSC?

The SFI certification program was founded in 1995 by timber and paper companies as an alternative to FSC program, which was formed in 1993 by international environmental groups. On the SFI website you can read that the SFI® label is "a sign you are buying wood and paper products from a responsible source, backed by a rigorous, third-party certification audit." Others see it a bit differently, like ForestEthics, who argues that the SFI "promotes lax industry-manipulated standards".

A good place to learn more about the claims against the SFI is http://credibleforestcertification.org. This site was launched by the Alliance for Credible Forest Certification, which is comprised of non-profit conservation organizations and others dedicated to credible certification and other market-based solutions for protecting and restoring forest ecosystems, including American Lands Alliance, Dogwood Alliance, ForestEthics, Greenpeace, National Wildlife Federation, Natural Resources Council Maine, Rainforest Action Network, Sierra Club.

This website includes links to many comparisons between FSC and SFI. The conclusion of all of them is similar - SFI is not as credible as FSC. Here's one example from iGreenBuild.com:

In 2004, the Forests & European Union Resource Network (FERN) released “Footprints in the Forest: Current Practice and Future Challenges in Forest Certification.”2 The report examined eight certification systems from around the globe. While the report raised concerns with all the systems, FERN found the FSC “remains by far the most independent, rigorous and, therefore, credible certification system” and “only the FSC…deserves the confidence of consumers.” FERN found the SFI “[is] probably one of the least credible of all schemes researched” and fails to rely on performance based standards, consult with stakeholders, and use chain-of-custody product tracking.

And now what? Kathy Abusow of SFI updated that "You’ll see our new standard improves conservation of biodiversity, recognizes emerging issues such as climate change and bioenergy, and expands logger training in North America. It has made our fiber sourcing requirements stronger, and complements SFI activities aimed at avoiding controversial or illegal offshore fiber sources."

As reported on Environmental Leader, the standard also has 20 objectives, 39 performance measures and 114 indicators, which is up from 13 objectives, 34 performance measures, and 102 indicators in the previous version. To be certified, forest operations must be third-party audited by independent and accredited certification bodies, says SFI.

You can find a detailed summary of significant revisions in the SFI 2010-2014 Standard on this link.

Will these changes be satisfactory? We'll have to wait and see, but a good indication will be the decision of the U.S. Green Building Council (USGBC), who is considering to revise its current practice not to give points for wood certified by the Sustainable Forestry Initiative (SFI). Currently the FSC is the only certification system whose wood qualifies for points under the LEED green construction system. If the USGBC will decide to approve SFI-certified wood as well, it will definitely give the revised SFI certification the Kosher stamp it is looking for.

More related stories:
ForestEthics is fighting the Sustainable Forestry Initiative (SFI) certification

Yours,
Raz @ Eco-Libris

Eco-Libris: promoting sustainable reading!

ForestEthics is fighting the Sustainable Forestry Initiative (SFI) certification

Two weeks ago we reported here on a new report released by ForestEthics and Dogwood Alliance.

The report, entitled "Green Grades 2009" looked at and grades the paper sourcing policies of 12 office retail, general retail and wholesale/distribution companies. The report didn't try to hide the authors opinion on the Sustainable Forestry Initiative (SFI) saying:

"Still, there is much work to be done. Some of the companies do not have meaningful paper policies, are sourcing large amounts of paper from controversial sources, and are perpetuating the greenwashing of the Sustainable Forestry Initiative (SFI) and other industry-driven “certification” schemes. And since most companies still have at least some Endangered Forest fiber somewhere in their supply chain, consumers should buy Forest Stewardship Council (FSC) and recycled content paper regardless of where they shop."

Now, according to the New York Times, ForestEthics is moving forward to challenge the credibility of the S.F.I. certification in court.

Mireya Navarro reports on the NYT ("Environmental Groups Spar Over Certifications of Wood and Paper Products") about the growing debate on the validity of the the SFI certification. According to the article, the accusations against the SFI certification program are of "lax standards and deceptive marketing intended to obscure the standards and the S.F.I.’s financial ties to the forest industry."

This move might be connected with the fact that the United States Green Building Council, which rates buildings as environmentally sustainable under its so-called LEED system, will begin accepting other types of certified wood next year, as it has proposed to do pending a vote by its membership. This move can harm the demand for FSC-certified products, as this certification is much tougher than the SFI certification.

The fact that the FSC certification has more rigorous standards is not accidental. The main claim against the SFI certification is that the forest industry created a green certification system to promote their sales, as Peter Goldman, director of the Washington Forest Law Center in Seattle, the legal firm that filed the complaints explains in the article. Therefore it makes sense it will be less demanding from the industry than the FSC certification, which is more independent (although we have to mention that it includes forest industry representatives on its board).

So who's right? the lawyers of ForestEthics who claim that the SFI certification S.F.I. has confused the marketplace or SFI whose spokesman said that the certification program was sound and that it had met all legal requirements as a nonprofit?

I have to say it's impossible to demand from consumers, as well as printers and publishers, to judge this dispute. What we can say for sure is that the fact that is indisputable is that FSC certification is considered as the best practice standard for forest management. Therefore, I believe printers, publishers and customers shouldn't compromise on less than that no matter if it's lumber, furniture, or virgin paper they're considering buying.

Yours,
Raz @ Eco-Libris

Eco-Libris: promoting sustainable reading!

New guide for buyers: Canada's sustainable forest products

A new guide from Canada - Environmental Leader reports that The Forest Products Association of Canada and PricewaterhouseCoopers have published a buyer’s guide for Canada's sustainable forest products. This guide is designed to provide buyers guidance on what to consider when writing procurement policies and programs that need to be based on sustainable and socially responsible forest practices.

The Guide provides practical advice in areas critical to ensuring that purchasing practices contribute to the positive development of communities and do not harm the environment.

So what you can find in this guide?
The guide encourages readers to go beyond the traditional considerations of price, quality, service and availability, by considering all aspects of the production process and their impact on the environment. Such topics as climate change, traceability, certification, legality and social desirability in the production of Canadian forest products are covered in the Guide.

It is designed to address the major considerations presented by the World Business Council for Sustainable Development (WBCSD) and the World Resources Institute (WRII) in their guide to Sustainable Procurement of Wood and Paper-based Products, with respect to forest products produced in Canada, including:

Sourcing and Legality Aspects (origin, information accuracy, legality)
Environmental Aspects (sustainability, environmental protection, special places, other resources, climate change, recycled fibre)
Social Aspects (local communities and indigenous peoples)

As always, you have to take into consideration the point of view of the writers - FPAC is the voice of Canada's wood, pulp, and paper producers (a $80-billion dollar a year industry that represents 2% of Canada's GDP!). Last year by the way FPAC announced that Canada’s forest products industry is setting a new bar for environmental responsibility and action on climate change: industry-wide carbon-neutrality by 2015 without the purchase of carbon offset credits.

If you want to learn more about the FPAC please visit their website -http://www.fpac.ca/en. You are also welcome to watch an Interview with Avrim Lazar on Global TV - http://www.fpac.ca/en/media_centre/video.


Yours,
Raz @ Eco-Libris
http://www.ecolibris.net

Wal-Mart joins WWF's initiative to eliminate illegal logging

Forests need strong allies to win their survival battles. This week it seems they have a new powerful friend that might help. His name is Wal-Mart.

Environmental Leader reports that the world's largest retailer has become a member of the Global Forest & Trade Network (GTFN), a WWF initiative to eliminate illegal logging and improve the management of valuable and threatened forests. By becoming a member, Wal-Mart pledges to help save endangered forests by using more wood from sustainable and certified sources.

WWF published a press release about the new member of GTFN this Monday, reporting that by joining the GFTN, Wal-Mart has committed to phasing out illegal and unwanted wood sources from its supply chain and increasing its proportion of wood products originating from credibly certified sources – for Wal-Mart stores and Sam’s Clubs in the United States.

“With nearly half of the world’s forests already gone, action is urgently needed,” Suzanne Apple, WWF’s VP for Business & Industry says in the news release. “Wal-Mart’s commitment to support responsible forestry answers that call to action. WWF welcomes the company to a global community committed to healthy business and healthy forests.”

I couldn't agree more with her. Although Wal-Mart have a lot of work to do on their end to become more environmental and social friendly, this step is definitely the right one in this direction.

In any case, if you're a forest, you want Wal-Mart on your side. With more than 176 million customers weekly in 14 markets, Wal-Mart have the power to make a difference in an extent that only few other retailers have.

So what's going to happen? according to the WWF news release, within one year, Wal-Mart will complete an assessment of where its wood furniture is coming from and whether the wood is legal and well-managed. Once the assessment is completed, Wal-Mart has committed to eliminating wood from illegal and unknown sources within five years. The company will also eliminate wood from forests that are of critical importance due to their environmental, socio-economic, biodiversity or landscape values and that aren’t well-managed.

Again, Kudos to Wal-Mart on this step and I hope to see many other retailers and companies follow suit and join this initiative.

Yours,

Raz @ Eco-Libris

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